Apart from that special formula you keep in the safe in the back, a trademark is one of your business’ most coveted assets. It’s what defines your business as uniquely yours ...
90% of social media users use Facebook. This makes it the place to be—not only for dog spotting groups but also for small businesses wanting to show off their great products.
You know her. You love her. She’s your mother and she deserves your undying gratitude for bringing you into the world and raising you up to be the type of person that would ...
Starting a business can be challenging at the best of times—there’s the juggling of finances, product rollouts, social media calendars, customer retention—and that’s all ...
With so much time spent working from home these days, the average Australian now has $500 worth of unworn clothes hanging in their wardrobes. So if you're wondering what to ...
So, you’ve got a great idea for a new product or you are ready to bring your business to the next level. Great! So, how are you going to get funding? It’s a legitimate ...
When it comes to environmental impact, today’s consumers are more informed than ever before and demand a new level of transparency. And it's not just conscious consumers, ...
The world, as a whole, makes a lot of waste. A lot. Two billion tons a year, in fact. While that sounds big (it really is), it is still rather abstract. Once you get past a ...
There are so many ways for businesses to become more sustainable. It doesn’t stop at reducing the amount of energy you use or instituting a recycling program (but you should ...
Humans are a dynamic animal—ambitious, intelligent, caring—with a baffling set of contradictory traits—destructive, myopic, careless. But when we set our minds to something, ...
Sustainability is a noble goal in and of itself. But, it’s also a no-brainer. Because if we’re only taking and never giving back, we’ll be out of a place to live.
It isn't easy being green, a wise frog once said. But, as far as eco-friendly packaging options go, we're here to help you make informed decisions and make it a little easier.
Everyone deserves to see themselves represented in media—television, film, literature. But, for so long, a majority of the characters on screen and in books have been white, ...
WooCommerce is a blank slate for the stores that use it, allowing them to customize and adjust their site as they see fit. Part of making WooCommerce work for you is in the ...
Starting a small business from the comfy confines of your home is a dream that you can absolutely realize. But, dreaming is only the start. You’ll need to get some pen and ...
When we think of marketing, we often associate it with attracting customers, but that doesn’t mean that our existing customers can’t help us do that. They’ve got a lot to say.
In the age of eCommerce, a monthly garage sale on a leafy suburban street isn’t going to support your coffee habit, let alone your retirement. Everyone’s online.
When you want to stand out and get ahead as a small business owner, knowledge is power. What’s the best way to keep educated about the latest e-commerce trends, tips, and ...
We're back! And we're kicking off season two of Hey Sendler with something flashy and fun—sustainable packaging! To tell us all about amazing unboxing experiences, we've got ...
These days, modern-day businesses have an abundance of channels to sell their wares. Gone are the days where the print copy classifieds were the holy grail to reach customers.
Style is personal, an outgrowth of all the little things that make a person uniquely them. Where that intersects with presenting one’s self to the world is where it can get ...
We buy things all the time, as the need or want arises and guided by our reserves of disposable income. But, where we are directing these funds is what really matters. Whose ...
A pioneer for online shopping allowing customers to sell directly to each other, eBay is ‘the OG’ when you think of online marketplaces. And it is still a massive player in ...
The typical eCommerce store owner has a lot on their plate. A regular day at the office can include product sourcing, dealing with awkward customers, balancing the books, and ...
A subscription box service is an exciting offering, giving your customers something to look forward to on a regular basis. Once you’ve managed to narrow in on a strong niche ...
In 2006, three chums in Pennsylvania up and left their careers to create an organization devoted to helping mission-driven companies increase their positive impact. They ...
We’re proud to be Australia’s top-rated parcel delivery service. From desert to coast, the whole reason we exist is to help our small business community thrive by providing a ...
The very beginning of a relationship is always the best part—true love, pure bliss, those butterflies fluttering about your stomach. But then comes a baby (or two) and ...
When you spend your money, you are signaling your support for the companies that made those products—intentionally or not. Understanding who you are dishing your dollars out ...
Knowing exactly what to do when starting a new business is hard—some might say impossible. You try to check all the boxes, listen to the right people, recheck all the boxes, ...
While first impressions may not be everything, in a world where there are products upon products to choose from, you want to make sure that your first impression is the ...
For our last episode of 2020, Jenn had on Elisa Yip of the knitwear brand SSKEIN. Utilizing the sustainable fur of the noble alpaca, she has been able to create a longer ...
The earth contains many inert wonders full of potential forms and energies. A hunk of clay only needs hands to pluck it out and transform it into something magnificently ...
If you fancy yourself as a curious, customer-centric business owner who wants to create, make, and ship products people love... then doing great customer research (AKA UX ...
You’re getting oodles of traffic to your eCommerce store. You’re really proud of your products and you have an adoring set of social media fans. But why do you have more ...
Your skin is your largest organ. It protects the inside of your body against all the slings and arrows of the outside world. So, obviously you should treat with the respect ...
Creating a sense of loyalty in your customers is important to keep them coming back for more. Finding new customers is great but retaining existing customers is even better. ...
Going online and finding what you want to buy is simple. Search engines have guaranteed us the ability to search for pants, find them, and purchase them with ease. But, ...
Where you spend your money matters. As you hand over your hard-earned dollars, there is an implicit vote of confidence for what they are doing. So, it makes sense to wield ...
As an essential service, Sendle is open for business across Australia and the United States. We're working harder than ever to deliver parcels for our small business ...
Instagram is one of the most popular social media channels out there. It’s where individuals and businesses alike hang out to moon over pretty pictures and shop for ...
Packaging is ubiquitous in our lives—filling our cabinets, our fridges, and eventually our waste bins. So many things we buy are enrobed in some sort of protective shell and ...
The golden rule with ensuring your jewelry is safe lies in how you package your precious stones. You want them to travel safely, discreetly, and with style to your adoring ...
The ancient history of fellas named Valentine is not about their fondness for romantic gestures but their penchant for routine martyrdom. Not exactly what you want to put in ...
Your goods are the star of your business—from their flattering photo shoots to the careful decorative bundling for their final travels. So, it's vital you know how many you ...
Having readymade templates is pretty nice when you are running a business. Instead of fiddling around in Excel, trying to get all the relevant fields together, you could just ...
As a small business owner, you need to have simple yet powerful tools at your disposal to manage all the data that comes out of running a business. A big part of that is ...
A good spreadsheet can accomplish a lot, especially for unraveling the minutae of your small business' finances. The difference between being close and being right is vast, ...
Marketplaces are all the rage these days. They offer you the opportunity to reach new, already engaged, shoppers and sell more of your wares without having to put so much ...
User-generated content (UGC) is content created organically by a brand’s audience that is then posted on social media platforms, blog posts, online reviews, and podcasts.
Meta descriptions are often seen as just one more confusing, SEO-related algorithm thingy that will probably make your head spin unless you’re some sort of technical whizz. ...
More and more people are turning to price comparison websites to find what they want at the most competitive prices. A study by Forrester found that 74% of customers use ...
You’re getting a ton of traffic to your store, your conversion rates are high, you have way more social media followers than you ever thought possible, but your monthly ...
Although some businesses sell products that are one-time purchases like cars, record players, and fridges, most small businesses rely on repeat purchases as part of their ...
You’ve created an online store, added professional photography to every product page, and splattered your brand all over social media. Do you really need to bother with FAQs ...
For so long, the clothes we wore came prescribed to us by the mores of whatever time and place we happened to live in. Comfort and body positivity didn’t quite figure into ...
Sendle is committed to bringing the best rates coupled with the best shipping for our small businesses. With a new year comes new rates. And this year is no different.
Years come and go and, at the end of each, we look back to see how far we’ve come or to think back on the good times. Then there’s 2020, a year that’ll be hard to forget (no ...
It feels like everything is online these days, from dating to books. The same applies to retail—why go to a store when you can simply get your heart’s desires delivered ...
Changing your lifestyle is hard, but once you’ve done it, it’s worth it. The trick is to find ways to make the transition simpler. With KIWI Eco Box, Kate and Nataly want to ...
What does a stunt woman and a naturopath have in common? A winning formula for an eco-friendly hair and body bar product that’s in high demand as people shop for nurturing ...
At Sendle, we are blessed with a roster of amazing businesses from which we can choose exciting gifts for our loved ones, be they across the country or in the next room. What ...
For this seventh episode of Hey Sendler, we were joined by Finders Keepers’ Co-Founder, Sarah Thornton. If you don’t know, The Finders Keepers is an online marketplace full ...
When you’re on the hunt for a new skincare product and a friend recommends a $10 facial serum that none other than Kim Kardashian also swears by, you’re probably going to be ...
Did you know that the best time to start an eCommerce store is right now? According to a recent study conducted by Statista, eCommerce sales are predicted to surpass $740 ...
Jewelry is defining. The art you display on your body dictates the person you are to the rest of the world. Where you buy your jewelry (and where it came from) defines who ...
Friend of Sendle and retail coach extraordinaire, Chris Guillot, does a regular show on her Instagram (@merchantmethod) called Retail Charm School. She dedicated this episode ...
Google. It’s such a big search engine it’s become synonymous with searching for something online. Just think about how many times you've told someone, or been told, to ...
Etsy is one of the most accessible online marketplaces for small online retailers. With a massive global audience and the ability to reach them with ease (and a bit of SEO ...
Christmas 2020 is expected to be the busiest online shopping season in Australian history! To help our small business community get prepared early, we held a virtual event ...
Here we are with our sixth episode of Hey Sendler! This time, Jenn chats with Jenni Moon of No Rival Industries, a startup focused on impact projects that make positive ...
The Zero Waste movement has gained steam in the last few years. And, with good reason! It’s becoming more and more obvious that we can’t sustain our usual routines without ...
In the strange year that 2020 has been, Christmas is more about gifts than gatherings. So, sending presents to family and friends overseas is going to be that extra bit ...
When you think of Australian place names, Sydney usually comes to mind. But you probably didn’t know the famous city’s traditional name is Gadigal Country.
‘Tis the season to get on top of your holiday marketing! With only weeks to maximize the influx of shoppers, you want them to stick around, get comfy, and buy your stuff.
WooCommerce is the eCommerce platform of choice for over a million online stores in the US alone. Our new dashboard integration gives these sellers a simple way to ship 100% ...
Looking back on the brief history of online shopping, it wasn’t clear at the time that a humble Amazon book sale in 1995 would spark the beginning of an online shopping ...
For guys, there’s nothing worse than wearing boxer briefs or trunks that constantly ride up and chafe. You might as well go back to basics and stitch together a few fig ...
Would you hand over your credit card details to a website that’s riddled with spelling errors and looks like it was made in 1996? Imagine entrusting your security to a ...
For our fifth episode of Hey Sendler, Jenn convened a gathering of the dads from Jill & Joey to talk about their sustainable reusable bag side hustle. They are our first beta ...
Ryan Spaccavento grew up in an instant coffee family but his Italian roots harbored a love of the real brew, so it was inevitable that he would follow his dream to become a ...
Regenerative agriculture is an ideological shift in the way we farm, with the express goal of maintaining and improving the land. The benefits of this way of farming are ...
If you’re considering setting up an online store, you’ve no doubt stumbled upon Shopify. One of the most popular platforms for online selling, it’s not just for small ...
Selling more expensive products comes with a more reticent customer base, all at home with their cursors uncertainly hovering over that ‘Buy’ button. Big numbers are ...
If you’re using the internet in 2020, you’ve most likely come across the phenomenon that is unboxing experiences. It involves a person unpacking or unwrapping a package ...
For our fourth episode of Hey Sendler, Jenn talked with Shidume Lozada all about product photography. Nothing sells a product online as well as incredible photography and in ...
Shipping is one of the most important parts of the customer journey (and oh so exciting too). It represents the final steps of the customer experience and it is what they’ll ...
When Facebook Marketplace was launched back in 2016, it was made with communities in mind. Think yard sales and spring cleaning: the cyclical offloading of outgrown baby ...
2020—a year like no other! As the end fast approaches (mercifully so), we felt it was time to inject a little fun and a bit of magic into the Sendle-sphere with our newest ...
Emi Fang has been a practicing Witch for over 15 years but never before has she seen such demand for her crystal candles, which she describes as a “caring healing ...
While we may not be hanging the stockings with care, the holiday season is nevertheless upon us. With all that this year has brought with it, small businesses have to prepare ...
As we move into a very different holiday season, store owners need to get prepared for one of their most consequential holidays—Black Friday (and its companion, Cyber Monday).
In a first for Sendle’s series of customer stories, we’ve got a repeat! No Rival Industries is back with their second impact project, an effort to help give identity to those ...
Welcome to the third episode of our ongoing webinar series, Hey Sendler! This time Jenn spoke with Moji Igun, founder of Blue Daisi Consulting, to talk about self-care for ...
It’s incredible how a crisis brings people together. Whether it's an airborne virus or climate disasters wreaking havoc, we've united to help our communities get through it.
You’ve spent hours on the phone—or FaceTime or Zoom or Hangouts or Houseparty—connecting and reconnecting with the people you cannot physically hang out. You want some way of ...
The rich earthy tones of the Australian landscape inspired Indigenous artists sixty thousand years ago. Now in 2020, they continue to inspire local creators and makers like ...
Contrary to popular belief, the term ‘user experience’ (UX, if you are cool) isn’t just a buzzword. In fact, all the cool cats and kittens in tech are making frictionless ...
Welcome to the second installment of Hey Sendler, our first ever webinar series where we talk to small business owners and small business experts to learn their unique ...
The forests are burning and the skies are turning red. Throughout the West Coast of the United States, smoke is blotting out the sun and poisoning the air we breathe.
Figuring out what you want to do with your life is exciting (and a little scary), yet sometimes—when fate throws you a bone—the path seems obvious. Helena found her fate in ...
The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.
The holiday season is hectic for small businesses all across America. Add to that a global pandemic and the resulting eCommerce boom, and you’ve got your work cut out for ...
Welcome to the first installment of Hey Sendler, our brand new webinar series. Over the coming episodes, we will talk to small business experts and owners to learn tips and ...
The mailing of packages and letters connects people throughout the United States and beyond—especially during these times of necessary isolation. The US Postal Service has ...
Pinterest is like the alternative arty cousin to social media giants like Facebook, Twitter, and Instagram. So, exactly what is it and why should you incorporate it into your ...
Sydney couple Jacob Leung and Sarah-Jane Ho were busy planning their wedding when the coronavirus pandemic struck and ruined everything. With lockdowns in place, they had to ...
Like many creative entrepreneurs in Sendle’s Australian community, Leonie O'Brien is a side hustler. By day she holds down a full time job in real estate; by night she’s flat ...
Fathers are particular creatures, seemingly easy to define but like an onion, they are layered (and occasionally pungent). Just below that top layer of dad is another dad ...
OK, you’ve set up your Etsy storefront. Great job! Now those witty newborn onesies you’ve been working so hard on will just fly off the shelves, right?
We’ve all had that pang of regret as we toss out another empty plastic bottle or some superfluous plastic packaging. So much waste for something so small!
As the importance of environmentalism quickly dawns on the public consciousness, new eco-lingo starts echoing from marketing workshops through to the halls of power. Short, ...
Reminiscent of your local arts and crafts fair, yet more mature and online, Etsy is redolent with that trade show nostalgia. A global internet marketplace, Etsy is a mecca ...
Melbourne designer Alison Amsterdam was swamped by demand when her Etsy store Kamoddity popped up online, thanks to her Los Angeles based cousin Michelle making a chance ...
Sustainability isn’t always achieved by looking forward and creating new technologies. Sometimes it takes digging into the old and finding something that can replace the need ...
The B Corp movement is on the rise as more businesses commit to being a force for good in the world. July is B Corp month in Australia and New Zealand, so we chatted to local ...
Not every candle is created equal. While many smell delightful (or like cookies for some reason), what goes into them can vary greatly (such as dirty petroleum-derived ...
SOBAH is a non-alcoholic craft beer brewed with ‘bush tucker’ which is food native to Australia and used by Indigenous Australians; the Aboriginal and Torres Strait Islander ...
Stirred to launch early by the sudden and aggressive rise of COVID-19, No Rival Industries started manufacturing cloth face masks. For every mask sold, one is donated to ...
Boots have been protecting our fragile feet from the elements for millennia. These days, we can choose from a dizzying array of boots, but they all seem to boil down to two ...
Becoming a sustainable company is a selfless pursuit for many eco-conscious business owners. But, increasingly, consumers are showing that they will gladly shell out their ...
At Sendle, we take our commitment to the environment very seriously which is why we’re doubling down on our efforts to provide shipping that’s good for the world.
HOZEN’s chic and sustainable bags were born from Rae Nicoletti’s expansive industry experience—at Kate Spade and Restoration Hardware—as well as her own personal empathic ...
Setting up an online store and making available all your wares is just the first step to creating a successful eCommerce operation. The slightest obstacle may thwart a ...
Your About Us page is a very important part of your online store. When someone walks into a small brick-and-mortar shop, there’s a face behind the counter. They can see who ...
You should know that when people visit your eCommerce store, they’ll likely take a gander at your About Us or Meet the Team page. In fact, 52% of people want to see the About ...
As consumers, we have so many options for buying all that very necessary stuff we eagerly wait to find at our doorsteps. In the US alone, eCommerce sales accounted for 16% of ...
Without mothers, you wouldn’t be here to read this and there would be nothing here to read. Their importance in our lives cannot be overstated. They are simply amazing.
Whether because you just want to be your own boss or because life has thrust you into it, starting a small business from home is absolutely in the cards.
Our guest contributor today is Chris Guillot, founder and retail consultant at Merchant Method. Chris works to empower small brands to succeed in a changing market and grow ...
Seeing a broken criminal justice system in the US and wanting to do his part, Sky started a business that lets people wear their heart on their sleeve while supporting ...
Humans have a lot to be proud about—the invention of the wheel, the ability to create fire at will, cat videos, poutine. We’re full of ideas and a zest for life. We always ...
Composting is definitely the most enriching form of throwing things out. Garbage is just going to rot slowly in a putrid landfill and recycling may or may not become that ...
Shipping your eCommerce products is a challenge for any small business. That's why we are offering an earth-friendly alternative to your usual packaging. Fully compostable ...
An estimated 1 billion native animals perished in the catastrophic Australian bushfires including our world famous Koalas and Kangaroos. It's a heartbreaking figure. By ...
Sendle is the only completely carbon neutral shipping service in the US and Australia. This means that no net carbon emissions result from shipments done with Sendle. And, ...
The difference between two very similar ideas can mean a great deal. This is the case with the ideas of biodegradability and compostability. How they differ is a thing of ...
How do you reduce your carbon dioxide (C02) emissions? A growing number of small businesses are looking for ways to reduce their environmental impact, but it can be ...
We've discovered that some of our small business customers are helping fight the coronavirus pandemic in creative ways. Stitch & Scribble is one such business down under.
Just like brick-and-mortar stores and restaurants need to drum up interest before they open with snazzy signage, online retailers also need to generate some hype before they ...
For both businesses and customers alike, there are a lot of logistical uncertainties out there with the aggressive spread of coronavirus (or COVID-19).
Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.
More than half of our first impressions about a person are built from visual cues (55 percent). And our prevailing views about them are formed within the first seven seconds ...
Although we should really be celebrating women every day of the year, we'll take the opportunity of International Women's Day to highlight a few small businesses using Sendle.
We’ve all walked by the lady passing out complimentary chocolates in the department store (don’t mind if I do!). Some of us may have walked by two or three times...
In today’s climate-conscious world, companies, not-for-profits, and individuals are all looking for ways to cut their carbon footprint and consciously lessen their impact on ...
There’s nothing worse for customers than pulling out a crumpled or damaged dress from their newly-arrived parcel (I mean, aside from receiving a box full of scorpions, and no ...
Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
The success of a business is dependent on a whole host of interconnected ingredients. Obviously, you want to sell something that people want to buy. And, you need to get it ...
You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...
If you are on Shopify, you know how easy it makes it to sell your stuff online, right from the get-go. Its out-of-the-box capabilities are robust and this is why so many ...
We’re here to help small business thrive, especially during the Christmas rush. All Sendle parcel deliveries have been 100% carbon neutral from day one, so we can do our bit ...