Rumbie & Co is on a mission to impact one million curly haired people by 2025. Through education and care, the Sydney-based salon wants to change how women treat, process, and style their natural hair.
It’s an ambitious goal, but founder Rumbie Mutsiwa has a plan of action.
That is, to make super intentional decisions and treat her business like it is an extension of herself. This means that all facets of the Rumbie & Co brand–from suppliers to staff to customer service–are influenced by Rumbie’s personal values, upbringing, and preferences. If she thrives, her business thrives, and vice versa.
Shipping with Sendle is one of those intentional business decisions that help Rumbie thrive in both business and life.
It takes years to build a reputation, and one unhappy customer to ruin it.
In the beauty and hair care industry, reputation is everything. Customer reviews can make or break a business. People are much more careful with who they trust to tame their locks because after all, there’s nothing like a bad hair day to ruin your confidence.
In order to keep customers happy and loyal, the Rumbie & Co team have crafted out a stellar, personable customer experience, right down to postage.
This personable approach to business was influenced by Rumbie’s upbringing.
With hair being so personal, it’s no wonder Rumbie & Co’s customers adore being treated to such a personalised experience and Sendle’s doorstep drop off is just the cherry on top.
Reduce costs to reduce pressure
Because Sendle is designed for small businesses there are no minimum order quantities or minimum spend. So it doesn’t matter if Rumbie has a quiet week and only sells five Afro Starter Kits. While other courier services may refuse to pick up anything less than 20 orders, to Sendle, every order is worth fulfilling.
This takes the pressure off Rumbie, so she can stay cool, calm, and collected and focus on growing her business.
As many business owners know, feeling under pressure can have a huge personal and business impact. For Rumbie, when that pressure starts to set, angst impairs her day to day functioning which has a domino effect on employee morale and business performance.