Hey Sendler, Ep 8: Spinning sustainable yarns with knitwear brand SSKEIN

For our last episode of 2020, Jenn had on Elisa Yip of the knitwear brand SSKEIN. Utilizing the sustainable fur of the noble alpaca, she has been able to create a longer lasting and more eco-friendly collection of knits. Also, they are very warm.

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Customer Stories | 12 min read
March 2, 2021

Celestial Surf Studio: Slinging ceramics that elevate our daily routines

The earth contains many inert wonders full of potential forms and energies. A hunk of clay only needs hands to pluck it out and transform it into something magnificently ...
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Customer Experience | 12 min read
March 1, 2021

How to do customer research: Techniques to better understand your customer

If you fancy yourself as a curious, customer-centric business owner who wants to create, make, and ship products people love... then doing great customer research (AKA UX ...
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Starting an Online Store | 6 min read
February 24, 2021

5 tips to optimize your product pages for increased sales and fewer returns

You’re getting oodles of traffic to your eCommerce store. You’re really proud of your products and you have an adoring set of social media fans. But why do you have more ...
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Customer Stories | 9 min read
February 24, 2021

Natural Ash: Nursing your skin back to health

Your skin is your largest organ. It protects the inside of your body against all the slings and arrows of the outside world. So, obviously you should treat with the respect ...
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Small Business Marketing | 5 min read
February 22, 2021

Customer loyalty programs: Building valuable relationships through rewards

Creating a sense of loyalty in your customers is important to keep them coming back for more. Finding new customers is great but retaining existing customers is even better. ...
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Sustainability | 12 min read
February 18, 2021

Buying & selling sustainably with cerqular: Meet the founders

Going online and finding what you want to buy is simple. Search engines have guaranteed us the ability to search for pants, find them, and purchase them with ease. But, ...
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Customer Experience | 8 min read
February 17, 2021

Black-owned businesses you should check out right now

Where you spend your money matters. As you hand over your hard-earned dollars, there is an implicit vote of confidence for what they are doing. So, it makes sense to wield ...
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Starting an Online Store | 10 min read
February 16, 2021

The complete guide to Buy Now, Pay Later services

Buy Now, Pay Later (BNPL) services are all the rage these days. The phrase alone excites. I can get something now and pay for it later? Sign me up!
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Sendle News | 4 min read
February 14, 2021

Coronavirus update

As an essential service, Sendle is open for business across Australia and the United States. We're working harder than ever to deliver parcels for our small business ...
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Productivity | 8 min read
February 11, 2021

How to regram: The art of reposting on Instagram

Instagram is one of the most popular social media channels out there. It’s where individuals and businesses alike hang out to moon over pretty pictures and shop for ...
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Customer Stories | 5 min read
February 10, 2021

Yayyy.co: Sustainable packaging designed for small businesses

Packaging is ubiquitous in our lives—filling our cabinets, our fridges, and eventually our waste bins. So many things we buy are enrobed in some sort of protective shell and ...
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Starting an Online Store | 7 min read
February 9, 2021

How to sell on Mercari to reach more avid shoppers

With so many platforms to sell on, it can be frustrating deciding to choose the ones best suited for you. Why not give Mercari a shot?
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Packing & Shipping | 6 min read
February 4, 2021

How to package and ship jewelry to your amazing customers

The golden rule with ensuring your jewelry is safe lies in how you package your precious stones. You want them to travel safely, discreetly, and with style to your adoring ...
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Customer Experience | 8 min read
February 4, 2021

Valentine’s gift ideas for staying cozy at home this year

The ancient history of fellas named Valentine is not about their fondness for romantic gestures but their penchant for routine martyrdom. Not exactly what you want to put in ...
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Starting an Online Store | 9 min read
February 2, 2021

How to sell on Depop: Tips for reselling recycled fashion online

Letting go of things, as glorified by Maria Kondo, can be a cathartic process. However, our past loved things still deserve another chance at love.
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Starting an Online Store | 3 min read
January 26, 2021

Small business templates and spreadsheets to simplify your workflow

Running a small business is no simple task. Often, as the owner, you are wearing a number of hats on any given day.
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Starting an Online Store | 2 min read
January 26, 2021

Free inventory management templates to keep track of your goods

Your goods are the star of your business—from their flattering photo shoots to the careful decorative bundling for their final travels. So, it's vital you know how many you ...
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Starting an Online Store | 3 min read
January 26, 2021

Free invoicing templates for your small business

Having readymade templates is pretty nice when you are running a business. Instead of fiddling around in Excel, trying to get all the relevant fields together, you could just ...
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Starting an Online Store | 3 min read
January 26, 2021

Free small business employee & expense form templates

As a small business owner, you need to have simple yet powerful tools at your disposal to manage all the data that comes out of running a business. A big part of that is ...
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Starting an Online Store | 4 min read
January 26, 2021

Free financial planning templates for your small business

A good spreadsheet can accomplish a lot, especially for unraveling the minutae of your small business' finances. The difference between being close and being right is vast, ...
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Sendle USA | 3 min read
January 26, 2021

Sendle + Kidizen: Helping parents shop, sell, and ship sustainably in the US

Marketplaces are all the rage these days. They offer you the opportunity to reach new, already engaged, shoppers and sell more of your wares without having to put so much ...
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Productivity | 7 min read
January 21, 2021

User-generated content: How to add authenticity to your marketing

User-generated content (UGC) is content created organically by a brand’s audience that is then posted on social media platforms, blog posts, online reviews, and podcasts.
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Starting an Online Store | 7 min read
January 19, 2021

eCommerce SEO: How to write meta descriptions that make shoppers click

Meta descriptions are often seen as just one more confusing, SEO-related algorithm thingy that will probably make your head spin unless you’re some sort of technical whizz. ...
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Small Business Marketing | 9 min read
January 18, 2021

Your guide to driving social engagement with Instagram captions

Instagram is a visual mecca for small businesses, attracting around 200 million eyeballs to at least one business profile daily.
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Small Business Marketing | 6 min read
January 14, 2021

Comparison shopping: Drive store traffic with price comparison websites

More and more people are turning to price comparison websites to find what they want at the most competitive prices. A study by Forrester found that 74% of customers use ...
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Starting an Online Store | 6 min read
January 13, 2021

Average Order Value: 5 ways to grow your sales by growing your carts

You’re getting a ton of traffic to your store, your conversion rates are high, you have way more social media followers than you ever thought possible, but your monthly ...
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Small Business Marketing | 6 min read
January 7, 2021

Customer retention strategies: Keep your customers, sell more stuff

Although some businesses sell products that are one-time purchases like cars, record players, and fridges, most small businesses rely on repeat purchases as part of their ...
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Starting an Online Store | 6 min read
January 6, 2021

How to create an FAQ page that answers their burning questions

You’ve created an online store, added professional photography to every product page, and splattered your brand all over social media. Do you really need to bother with FAQs ...
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Customer Stories | 15 min read
January 5, 2021

The Source: Promoting body positivity with sustainable clothing

For so long, the clothes we wore came prescribed to us by the mores of whatever time and place we happened to live in. Comfort and body positivity didn’t quite figure into ...
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