Omnichannel marketing: Developing a seamless customer experience

Omni means all. And omnichannel marketing refers to using all channels to create a unified experience for customers.

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Customer Stories | 9 min read
July 19, 2021

From Myanmar to Melbourne: The stunning baskets made, sold and purchased under extraordinary circumstances

With the world turned upside down and borders shut, shipping internationally has been challenging at times. Melbourne store, Pali Baskets can vouch for that.
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Sustainability | 5 min read
July 15, 2021

The tasty and tropical materials tackling our plastic waste problem

Whether you’re a climate warrior, aspiring environmentalist or just a mindful human wandering the earth, you’ve likely heard a thing or two about the wastefulness of ...
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Sendle News | 3 min read
July 11, 2021

Coronavirus update

As an essential service, Sendle is open for business across Australia and the United States. We're working harder than ever to deliver parcels for our small business ...
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Small Business Marketing | 5 min read
July 6, 2021

9 best productivity apps to help you run your store more efficiently

When you’re running a small business, you’ve got a lot on your plate. Sometimes, you may feel as though you don’t have enough time to do everything. That’s where productivity ...
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Sustainability | 3 min read
July 1, 2021

The case for compostable packaging

More and more, your eCommerce customers demand packaging that won't end up in landfill. That's why we offer an earth-friendly alternative to your usual packaging. Fully ...
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Customer Stories | 5 min read
June 29, 2021

Twitterpated: Interactive books that’ll get your kids hooked on learning the old fashioned way

Let’s just admit it. It’s temptingly easy to keep our little ones occupied with a phone or an iPad, but we all know it’s important to limit children’s screen time.
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Starting an Online Store | 9 min read
June 24, 2021

How to create a logo without being a graphic designer

A logo identifies. It can be telling without saying a word. A really great logo sticks with you and inspires confidence in a brand. It’s the beginning of a conversation with ...
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Sendle AU | 3 min read
June 18, 2021

Shipping to the EU? New VAT rules are on the way

On 1 July 2021, the European Union (EU) will introduce an overhaul of the EU VAT scheme, which will have important changes for non-EU businesses that sell to EU-based ...
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Starting an Online Store | 5 min read
June 16, 2021

How to set up Instagram Shopping and why you should

As an eCommerce store owner these days, it’s not enough to optimize your website and rely on organic search traffic to get sales. You need to get yourself in front of your ...
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Packing & Shipping | 8 min read
June 14, 2021

Choosing the best shipping label printer for your small business

Shipping your goods to your customers would not be possible without the ever-important set of instructions you place gingerly on each package. With it, your delivery driver ...
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Small Business Marketing | 5 min read
June 9, 2021

Instagram Stories marketing: How to use them to boost your business

When Instagram Stories launched back in 2016, they became an instant hit. With Snapchat Stories already making waves, the Stories feature was a dream come true for many ...
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Customer Stories | 8 min read
June 7, 2021

Climate Cookery: Utilizing traditional crops for modern foods

What we eat is as central to who we are as the clothes we wear or our favorite books. But, there are many foods we’ve never gotten the chance to accumulate into our ...
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Sendle News | 3 min read
June 4, 2021

Madre de Dios: A vital Amazonian habitat we’re committed to protecting

The Amazon rainforest is in danger of dying out. That’s the dire prediction from the World Wide Fund for Nature. In fact, one researcher, a quantitative geographer from the ...
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Small Business Marketing | 5 min read
June 2, 2021

A beginner's guide to Instagram hashtags

Instagram has grown far beyond sharing photos and videos. The crucial hashtag feature adds value for businesses to the content they create by making it easier for your ...
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Sendle News | 2 min read
June 1, 2021

Sendle integrates with Squarespace for streamlined shipping for your store

Creating an eCommerce store is easier than ever. You can build a beautiful storefront and line up all the important pieces (payment, marketing, shipping), all without ...
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Starting an Online Store | 17 min read
May 26, 2021

The complete guide to starting a subscription box service

Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
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Customer Stories | 16 min read
May 25, 2021

The best small businesses around the world, according to Sendlers

It feels great to buy from small businesses. These humble and eminently human sellers are the true lifeblood of our local economies, recirculating their incomes back into the ...
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Customer Stories | 11 min read
May 20, 2021

Two Birds Coffee: Building community, one cup at a time

Starting a business is rarely only about turning a profit—though, that’s also nice. As a business owner, you want to make a difference and create relationships with your ...
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Small Business Marketing | 29 min read
May 18, 2021

Top eCommerce SEO tips from experts to drive new traffic to your store

You can’t go too far into starting your online store without reading about the importance of search engine optimization (or more casually, SEO). It’s a fact of the online ...
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Sendle News | 2 min read
May 14, 2021

Introducing a better way to manage your Sendle account

At Sendle, we’re always looking for ways to make shipping simpler for you. Staying up to date with your shipments is so important and so we’ve made some changes to our ...
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Starting an Online Store | 6 min read
May 12, 2021

What is a niche market: Why narrowing your focus can be a good thing

Excited to start an eCommerce store but can’t decide what to sell? Before you jump in and offer something that will satisfy everyone and their dog, it could be good to narrow ...
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Small Business Marketing | 8 min read
May 11, 2021

Guerrilla marketing: Going unconventional with your marketing strategy

Guerrilla marketing is a style of promotion that is unconventional, unexpected, and (most excitingly) low cost when compared with traditional marketing. It’s just the thing ...
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Customer Stories | 25 min read
May 10, 2021

Hey Sendler, S2, E2: A masterclass in balancing your 9 to 5 with your side hustle

For episode two of our second season, we’re talking about skin. Specifically, how to make your skin silky soft and healthy. To help us, we had on Ashley Cummings of Natural ...
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Customer Stories | 8 min read
May 9, 2021

Conscious Club on eBay: Selling & sending vintage, all without a printer

Selling vintage and used clothing online is all the rage in Australia thanks to a growing community of eco-minded entrepreneurs who are helping build a circular economy where ...
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Starting an Online Store | 8 min read
May 5, 2021

How to trademark your business name and protect your brand

Apart from that special formula you keep in the safe in the back, a trademark is one of your business’ most coveted assets. It’s what defines your business as uniquely yours ...
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Small Business Marketing | 6 min read
May 5, 2021

How to advertise on Facebook for the beginner

90% of social media users use Facebook. This makes it the place to be—not only for dog spotting groups but also for small businesses wanting to show off their great products.
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Customer Experience | 10 min read
April 30, 2021

Where to find the best Mother’s Day gifts for your favorite lady

You know her. You love her. She’s your mother and she deserves your undying gratitude for bringing you into the world and raising you up to be the type of person that would ...
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Small Business Operations | 9 min read
April 29, 2021

Motivational quotes to get you pumped for the workday

Starting a business can be challenging at the best of times—there’s the juggling of finances, product rollouts, social media calendars, customer retention—and that’s all ...
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Sendle AU | 4 min read
April 27, 2021

Poshmark: The social marketplace for new and secondhand style

With so much time spent working from home these days, the average Australian now has $500 worth of unworn clothes hanging in their wardrobes. So if you're wondering what to ...
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