How to trademark your business name and protect your brand

Apart from that special formula you keep in the safe in the back, a trademark is one of your business’ most coveted assets. It’s what defines your business as uniquely yours in a sea of copycats.

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Small Business Marketing | 6 min read
May 5, 2021

How to advertise on Facebook for the beginner

90% of social media users use Facebook. This makes it the place to be—not only for dog spotting groups but also for small businesses wanting to show off their great products.
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Customer Experience | 10 min read
April 30, 2021

Where to find the best Mother’s Day gifts for your favorite lady

You know her. You love her. She’s your mother and she deserves your undying gratitude for bringing you into the world and raising you up to be the type of person that would ...
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Small Business Operations | 9 min read
April 29, 2021

Motivational quotes to get you pumped for the workday

Starting a business can be challenging at the best of times—there’s the juggling of finances, product rollouts, social media calendars, customer retention—and that’s all ...
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Sendle AU | 4 min read
April 27, 2021

Poshmark: The social marketplace for new and secondhand style

With so much time spent working from home these days, the average Australian now has $500 worth of unworn clothes hanging in their wardrobes. So if you're wondering what to ...
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Starting an Online Store | 8 min read
April 26, 2021

Kickstarting your next big idea: Crowdfunding for small business

So, you’ve got a great idea for a new product or you are ready to bring your business to the next level. Great! So, how are you going to get funding? It’s a legitimate ...
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Sustainability | 6 min read
April 21, 2021

3 big ways small businesses can step up their sustainability efforts

When it comes to environmental impact, today’s consumers are more informed than ever before and demand a new level of transparency. And it's not just conscious consumers, ...
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Sustainability | 7 min read
April 20, 2021

What is Zero Waste? The movement attempting to get rid of waste

The world, as a whole, makes a lot of waste. A lot. Two billion tons a year, in fact. While that sounds big (it really is), it is still rather abstract. Once you get past a ...
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Sustainability | 7 min read
April 20, 2021

9 creative ways that small businesses can reduce their impact

There are so many ways for businesses to become more sustainable. It doesn’t stop at reducing the amount of energy you use or instituting a recycling program (but you should ...
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Sustainability | 10 min read
April 19, 2021

The beginner’s guide to the circular economy

Humans are a dynamic animal—ambitious, intelligent, caring—with a baffling set of contradictory traits—destructive, myopic, careless. But when we set our minds to something, ...
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Sustainability | 13 min read
April 19, 2021

Steps you can take to make your business more environmentally sustainable

Sustainability is a noble goal in and of itself. But, it’s also a no-brainer. Because if we’re only taking and never giving back, we’ll be out of a place to live.
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Packing & Shipping | 10 min read
April 19, 2021

The big guide to sustainable packaging

It isn't easy being green, a wise frog once said. But, as far as eco-friendly packaging options go, we're here to help you make informed decisions and make it a little easier.
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Customer Stories | 10 min read
April 14, 2021

Amplify Bookstore: Bringing BIPOC representation to your bookshelf

Everyone deserves to see themselves represented in media—television, film, literature. But, for so long, a majority of the characters on screen and in books have been white, ...
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Starting an Online Store | 6 min read
April 12, 2021

12 best WooCommerce plugins to level up your store

WooCommerce is a blank slate for the stores that use it, allowing them to customize and adjust their site as they see fit. Part of making WooCommerce work for you is in the ...
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Starting an Online Store | 18 min read
April 12, 2021

How to start your small business at home (with infographic)

Starting a small business from the comfy confines of your home is a dream that you can absolutely realize. But, dreaming is only the start. You’ll need to get some pen and ...
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Customer Experience | 6 min read
April 8, 2021

Customer testimonials: Happy customers are the best marketing

When we think of marketing, we often associate it with attracting customers, but that doesn’t mean that our existing customers can’t help us do that. They’ve got a lot to say.
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Starting an Online Store | 7 min read
April 7, 2021

How to sell on eBay: A step-by-step guide for beginners

In the age of eCommerce, a monthly garage sale on a leafy suburban street isn’t going to support your coffee habit, let alone your retirement. Everyone’s online.
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Starting an Online Store | 7 min read
April 6, 2021

20 best eCommerce & small business podcasts for growing your business

When you want to stand out and get ahead as a small business owner, knowledge is power. What’s the best way to keep educated about the latest e-commerce trends, tips, and ...
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Packing & Shipping | 27 min read
April 1, 2021

Hey Sendler, S2, E1: Why you should be investing in amazing unboxing experiences

We're back! And we're kicking off season two of Hey Sendler with something flashy and fun—sustainable packaging! To tell us all about amazing unboxing experiences, we've got ...
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Starting an Online Store | 9 min read
March 30, 2021

All the best websites to sell stuff online

These days, modern-day businesses have an abundance of channels to sell their wares. Gone are the days where the print copy classifieds were the holy grail to reach customers.
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Sustainability | 14 min read
March 30, 2021

Maggie Greene: Merging personal style & sustainability for career women

Style is personal, an outgrowth of all the little things that make a person uniquely them. Where that intersects with presenting one’s self to the world is where it can get ...
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Customer Experience | 10 min read
March 25, 2021

Women-owned businesses that you really gotta check out

We buy things all the time, as the need or want arises and guided by our reserves of disposable income. But, where we are directing these funds is what really matters. Whose ...
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Starting an Online Store | 7 min read
March 24, 2021

The top-selling items on eBay to hit the ground running

A pioneer for online shopping allowing customers to sell directly to each other, eBay is ‘the OG’ when you think of online marketplaces. And it is still a massive player in ...
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Small Business Marketing | 8 min read
March 22, 2021

The 15 best eCommerce blogs to help you run your store smarter

The typical eCommerce store owner has a lot on their plate. A regular day at the office can include product sourcing, dealing with awkward customers, balancing the books, and ...
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Starting an Online Store | 6 min read
March 17, 2021

How to find the right products for your amazing subscription box

A subscription box service is an exciting offering, giving your customers something to look forward to on a regular basis. Once you’ve managed to narrow in on a strong niche ...
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Sustainability | 6 min read
March 16, 2021

Why become a B Corp?

In 2006, three chums in Pennsylvania up and left their careers to create an organization devoted to helping mission-driven companies increase their positive impact. They ...
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Sendle AU | 4 min read
March 14, 2021

2021 pricing (AU): New domestic rates and international discounts

We’re proud to be Australia’s top-rated parcel delivery service. From desert to coast, the whole reason we exist is to help our small business community thrive by providing a ...
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Customer Stories | 6 min read
March 11, 2021

The pack of cards that may just be your next marriage counselor

The very beginning of a relationship is always the best part—true love, pure bliss, those butterflies fluttering about your stomach. But then comes a baby (or two) and ...
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Sustainability | 72 min read
March 10, 2021

The ultimate B Corp retail directory: Vote with your wallet

When you spend your money, you are signaling your support for the companies that made those products—intentionally or not. Understanding who you are dishing your dollars out ...
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Customer Stories | 7 min read
March 9, 2021

Sendler advice corner: Tips on how to start your small business

Knowing exactly what to do when starting a new business is hard—some might say impossible. You try to check all the boxes, listen to the right people, recheck all the boxes, ...
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