7 tips for SMBs in 2023, from the Sendle brains trust

We don’t want to toot our own horn, but there are some pretty cluey people at Sendle. Our team is made up of experts in sustainability, product development, sales, partnerships, marketing, engineering and everything in between. So it’s no surprise these folks have some wisdom to share to help your small business thrive in 2023.

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Sustainability | 4 min read
January 8, 2023

Drive business success with planet-friendly returns

If you’ve been in the business of sustainability for a while, making sustainable business resolutions may feel like scraping the bottom of the barrel. Sustainable packaging? ...
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Small Business Marketing | 5 min read
January 3, 2023

Silver linings: results from our 2022 small business survey

For a year that was full of uncertainty, there were plenty of wins within the small business space.
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Packing & Shipping | 7 min read
December 7, 2022

7 ways to shipping success this silly season, with Sendle

At Sendle, supporting small businesses has always been our top priority. And for the many small businesses we know and love, the holiday season is a pretty important time of ...
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Small Business Marketing | 9 min read
November 28, 2022

Google analytics for beginners: Grow your small business online

Introducing Google Analytics for beginners! Specifically, Google Analytics 4 (GA4), the younger, cooler version of the old Universal Analytics (UA). And with GA4 replacing UA ...
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Small Business Marketing | 6 min read
November 16, 2022

Holiday promotion ideas to capture more customers this season

Don’t be caught off guard this holiday season. Because this year (*queue Billy Mack’s Love Actually song tune*) inflation is all around us. Shoppers are expected to buy fewer ...
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Starting an Online Store | 8 min read
September 5, 2022

How small businesses benefit from the May 2022 Google Core Update

If your small business has a website, you may have noticed that your organic online presence on search results has been fluctuating since May 2022. What you should know is ...
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Packing & Shipping | 7 min read
August 31, 2022

Sendle Academy Week 5: Let's create an unforgettable unboxing experience

Unboxing. It’s a new-ish phenomenon where folks film as they open their shopping hauls from designer stores – picture goods in branded carry bags, lovingly wrapped in ...
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Packing & Shipping | 6 min read
August 24, 2022

Sendle Academy Week 4: How to make shipping a bold, brand statement

Branding is more than your business’s visual style. It’s your attitude and personality, and it touches every aspect of the customer experience. That’s why keeping your brand ...
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Small Business Marketing | 7 min read
July 14, 2022

6 reasons free samples make eCommerce marketing sense

We’ve all walked by the person handing out a new weird and wonderful tasting chocolate in the supermarket or department store (don’t mind if I do!). Some of us may have ...
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Small Business Marketing | 9 min read
June 23, 2022

How to advertise on Google: A beginner’s guide

Google Ads is an incredibly effective way to reach new customers and grow your small business. And it couldn’t be simpler: create an advertising campaign, design an ad, and ...
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Small Business Marketing | 4 min read
March 4, 2022

Seller-friendly shopping frenzy: get in on the next Afterpay Day

Black Friday’s gained popularity as a shopping event since the ‘80s, with Cyber Monday riding its coattails in the eCommerce age. If you’re looking for new opportunities at ...
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Starting an Online Store | 5 min read
February 6, 2022

What you need to know about using TikTok as a small business owner

TikTok is huge among Gen Zers, with active user numbers outpacing both Facebook and YouTube. But how do you know if it’s right for your small business? Check out our tips on ...
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Thought Leaders | 6 min read
January 18, 2022

Smarter, authentic, and people-centric: 4 small business trends for 2022

With 2020 being a year of unprecedented upheaval, 2021 was when we regained our footing and adapted to the new normal. So what’s in store for 2022?
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Small Business Marketing | 6 min read
January 3, 2022

Need great eCommerce promo ideas? There’s a national day for that

With peak holiday season in the rear view mirror, January’s always a good time to plan your promotions for the year. One tried-and-true strategy? Run them around ...
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Starting an Online Store | 5 min read
December 7, 2021

What Google’s algorithm changes mean for small business

SEO and website navigation not exactly your jam? Well take a big deep breath and relax. Because we've got you covered with some dos and don'ts to help your small business ...
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Small Business Marketing | 4 min read
November 10, 2021

Court Gen Z and Millennials for sweet holiday success

Looking for sweet holiday success? Know who's ready to spend and how to catch them with these helpful holiday insights.
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Small Business Marketing | 5 min read
July 6, 2021

9 best productivity apps to help you run your store more efficiently

When you’re running a small business, you’ve got a lot on your plate. Sometimes, you may feel as though you don’t have enough time to do everything. That’s where productivity ...
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Starting an Online Store | 9 min read
June 24, 2021

How to create a logo without being a graphic designer

A logo identifies. It can be telling without saying a word. A really great logo sticks with you and inspires confidence in a brand. It’s the beginning of a conversation with ...
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Small Business Marketing | 5 min read
June 9, 2021

Instagram Stories marketing: How to use them to boost your business

When Instagram Stories launched back in 2016, they became an instant hit. With Snapchat Stories already making waves, the Stories feature was a dream come true for many ...
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Small Business Marketing | 5 min read
June 2, 2021

A beginner's guide to Instagram hashtags

Instagram has grown far beyond sharing photos and videos. The crucial hashtag feature adds value for businesses to the content they create by making it easier for your ...
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Starting an Online Store | 17 min read
May 26, 2021

The complete guide to starting a subscription box service

Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
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Small Business Marketing | 29 min read
May 18, 2021

Top eCommerce SEO tips from experts to drive new traffic to your store

You can’t go too far into starting your online store without reading about the importance of search engine optimization (or more casually, SEO). It’s a fact of the online ...
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Small Business Marketing | 8 min read
May 11, 2021

Guerrilla marketing: Going unconventional with your marketing strategy

Guerrilla marketing is a style of promotion that is unconventional, unexpected, and (most excitingly) low cost when compared with traditional marketing. It’s just the thing ...
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Small Business Marketing | 6 min read
May 5, 2021

How to advertise on Facebook for the beginner

90% of social media users use Facebook. This makes it the place to be—not only for dog spotting groups but also for small businesses wanting to show off their great products.
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Customer Experience | 7 min read
April 8, 2021

Customer testimonials: Happy customers are the best marketing

When we think of marketing, we often associate it with attracting customers, but that doesn’t mean that our existing customers can’t help us do that. They’ve got a lot to say.
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Small Business Marketing | 8 min read
March 22, 2021

The 15 best eCommerce blogs to help you run your store smarter

The typical eCommerce store owner has a lot on their plate. A regular day at the office can include product sourcing, dealing with awkward customers, balancing the books, and ...
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Small Business Marketing | 5 min read
March 8, 2021

Color psychology marketing: How to use color to convince them to buy

While first impressions may not be everything, in a world where there are products upon products to choose from, you want to make sure that your first impression is the ...
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Small Business Marketing | 5 min read
February 22, 2021

Customer loyalty programs: Building valuable relationships through rewards

Creating a sense of loyalty in your customers is important to keep them coming back for more. Finding new customers is great but retaining existing customers is even better. ...
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Productivity | 8 min read
February 11, 2021

How to regram: The art of reposting on Instagram

Instagram is one of the most popular social media channels out there. It’s where individuals and businesses alike hang out to moon over pretty pictures and shop for ...
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