5 eCommerce email marketing tips to cut through the clutter

Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.

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Small Business Marketing | 4 min read
March 12, 2020

How to use stunning images to create picture perfect websites

More than half of our first impressions about a person are built from visual cues (55 percent). And our prevailing views about them are formed within the first seven seconds ...
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Small Business Marketing | 3 min read
March 5, 2020

Here’s why free samples are good marketing

We’ve all walked by the lady passing out complimentary chocolates in the department store (don’t mind if I do!). Some of us may have walked by two or three times...
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Starting an Online Store | 16 min read
February 6, 2020

The complete guide to starting a subscription box service

Subscription services are more popular than ever.
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Starting an Online Store | 4 min read
January 23, 2020

How to write fabulous product descriptions that really sell

You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...
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eCommerce Platforms | 9 min read
December 4, 2019

Etsy SEO: How to drive more shoppers to your store

OK, you’ve set up your Etsy storefront. Great job! Now those witty newborn onesies you’ve been working so hard on will just fly off the shelves, right?
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Starting an Online Store | 8 min read
November 13, 2019

13 tips to get your store ready for Black Friday (and Cyber Monday)

As we cruise into (cue the music) the most wonderful time of the year (record scratch), store owners need to get prepared for their most consequential holiday—Black Friday ...
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Small Business Marketing | 4 min read
August 8, 2019

What our devices say about our shopping habits

Comparing iPhone and Android users (and how to tailor your marketing approach)
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Small Business Marketing | 2 min read
February 26, 2018

Are you making the most of Instagram Stories?

Hello again! So, February’s almost over. That means school’s back in and we’re just about ready for another holiday.
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Small Business Marketing | 4 min read
January 16, 2018

The importance of social responsibility (and more!)

Here we are: 2018. Resolutions made and possibly already broken. The cricket's on the telly and the beach is beckoning - BUT there's still business to be done.
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