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How to use Google My Business to get more customers (for free)

Google. It’s such a big search engine it’s become synonymous with searching for something online. Just think about how many times you've told someone, or been told, to ‘Google it!’

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Small Business Marketing | 8 min read
November 12, 2020

Holiday promotion ideas to capture more customers this season

‘Tis the season to get on top of your holiday marketing! With only weeks to maximize the influx of shoppers, you want them to stick around, get comfy, and buy your stuff.
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Customer Experience | 8 min read
November 10, 2020

eCommerce trends: Staying ahead of the curve in 2020

Looking back on the brief history of online shopping, it wasn’t clear at the time that a humble Amazon book sale in 1995 would spark the beginning of an online shopping ...
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Starting an Online Store | 6 min read
November 5, 2020

How to optimize your checkout process to drive sales and conversions

They’ve seen your marketing. They’ve browsed your products. They’ve even added a few to their cart. Then, at the last minute, they pull out. 😭
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eCommerce Platforms | 6 min read
October 29, 2020

Buy It Now vs Auction: How to sell most effectively on eBay

When listing a product on eBay, you have two choices: auction or Buy It Now. It can really feel like a daunting decision.
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eCommerce Platforms | 3 min read
October 23, 2020

New Etsy Payments feature: US shoppers can now pay in installments

Selling more expensive products comes with a more reticent customer base, all at home with their cursors uncertainly hovering over that ‘Buy’ button. Big numbers are ...
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Sustainability | 8 min read
October 22, 2020

10 awesome unboxing experiences that spotlight sustainability

If you’re using the internet in 2020, you’ve most likely come across the phenomenon that is unboxing experiences. It involves a person unpacking or unwrapping a package ...
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Small Business Marketing | 30 min read
October 21, 2020

Hey Sendler, Ep 4:  Making products pop with great photography

For our fourth episode of Hey Sendler, Jenn talked with Shidume Lozada all about product photography. Nothing sells a product online as well as incredible photography and in ...
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Starting an Online Store | 10 min read
October 8, 2020

How to prepare your store for the big Black Friday rush

As we move into a very different holiday season, store owners need to get prepared for one of their most consequential holidays—Black Friday (and its companion, Cyber Monday).
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Small Business Marketing | 7 min read
September 24, 2020

How to use cognitive biases to understand your customers and sell more

Successful and influential marketing demonstrates a solid understanding of the customer, their needs, and their expectations.
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Small Business Marketing | 6 min read
September 1, 2020

eCommerce personalization: Why it pays to know your customer

The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.
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Small Business Marketing | 6 min read
August 24, 2020

How to use Instagram to drive customers to your cool new shop

So you’ve chosen what you’re selling and made the appropriate changes to bring more shoppers to your store. Fantastic job! What’s next?
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Small Business Marketing | 6 min read
August 17, 2020

9 compelling reasons you’ll love marketing on Pinterest

Pinterest is like the alternative arty cousin to social media giants like Facebook, Twitter, and Instagram. So, exactly what is it and why should you incorporate it into your ...
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eCommerce Platforms | 9 min read
August 3, 2020

Etsy SEO: How to drive more shoppers to your store

OK, you’ve set up your Etsy storefront. Great job! Now those witty newborn onesies you’ve been working so hard on will just fly off the shelves, right?
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Starting an Online Store | 7 min read
May 21, 2020

How to make a truly great About Us page

Your About Us page is a very important part of your online store. When someone walks into a small brick-and-mortar shop, there’s a face behind the counter. They can see who ...
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Starting an Online Store | 9 min read
May 19, 2020

11 amazing examples of effective About Us pages

You should know that when people visit your eCommerce store, they’ll likely take a gander at your About Us or Meet the Team page. In fact, 52% of people want to see the About ...
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Starting an Online Store | 6 min read
April 30, 2020

4 valuable alternatives to discounting for building customer loyalty

Our guest contributor today is Chris Guillot, founder and retail consultant at Merchant Method. Chris works to empower small brands to succeed in a changing market and grow ...
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Small Business Marketing | 4 min read
April 14, 2020

The Coming Soon page and why pre-launch marketing is essential

Just like brick-and-mortar stores and restaurants need to drum up interest before they open with snazzy signage, online retailers also need to generate some hype before they ...
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Customer Experience | 6 min read
March 31, 2020

Tips to keep your eCommerce returns to a minimum

Return shipments are expected to cost $550 billion this year alone, according to US research. Not a cheap change of heart.
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Small Business Marketing | 6 min read
March 25, 2020

5 eCommerce email marketing tips to cut through the clutter

Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.
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