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eCommerce personalization: Why it pays to know your customer

The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.

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Small Business Marketing | 6 min read
August 24, 2020

How to use Instagram to drive customers to your cool new shop

So you’ve chosen what you’re selling and made the appropriate changes to bring more shoppers to your store. Fantastic job! What’s next?
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Small Business Marketing | 6 min read
August 17, 2020

9 compelling reasons you’ll love marketing on Pinterest

Pinterest is like the alternative arty cousin to social media giants like Facebook, Twitter, and Instagram. So, exactly what is it and why should you incorporate it into your ...
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eCommerce Platforms | 9 min read
August 3, 2020

Etsy SEO: How to drive more shoppers to your store

OK, you’ve set up your Etsy storefront. Great job! Now those witty newborn onesies you’ve been working so hard on will just fly off the shelves, right?
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Starting an Online Store | 7 min read
May 21, 2020

How to make a truly great About Us page

Your About Us page is a very important part of your online store. When someone walks into a small brick-and-mortar shop, there’s a face behind the counter. They can see who ...
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Starting an Online Store | 9 min read
May 19, 2020

11 amazing examples of effective About Us pages

You should know that when people visit your eCommerce store, they’ll likely take a gander at your About Us or Meet the Team page. In fact, 52% of people want to see the About ...
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Starting an Online Store | 6 min read
April 30, 2020

4 valuable alternatives to discounting for building customer loyalty

Our guest contributor today is Chris Guillot, founder and retail consultant at Merchant Method. Chris works to empower small brands to succeed in a changing market and grow ...
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Small Business Marketing | 4 min read
April 14, 2020

The Coming Soon page and why pre-launch marketing is essential

Just like brick-and-mortar stores and restaurants need to drum up interest before they open with snazzy signage, online retailers also need to generate some hype before they ...
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Customer Experience | 6 min read
March 31, 2020

Tips to keep your eCommerce returns to a minimum

Return shipments are expected to cost $550 billion this year alone, according to US research. Not a cheap change of heart.
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Small Business Marketing | 6 min read
March 25, 2020

5 eCommerce email marketing tips to cut through the clutter

Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.
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Small Business Marketing | 4 min read
March 12, 2020

How to use stunning images to create picture perfect websites

More than half of our first impressions about a person are built from visual cues (55 percent). And our prevailing views about them are formed within the first seven seconds ...
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Small Business Marketing | 3 min read
March 5, 2020

Here’s why free samples are good marketing

We’ve all walked by the lady passing out complimentary chocolates in the department store (don’t mind if I do!). Some of us may have walked by two or three times...
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Starting an Online Store | 16 min read
February 6, 2020

The complete guide to starting a subscription box service

Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
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Starting an Online Store | 4 min read
January 23, 2020

How to write fabulous product descriptions that really sell

You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...
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Starting an Online Store | 8 min read
November 13, 2019

13 tips to get your store ready for Black Friday (and Cyber Monday)

As we cruise into (cue the music) the most wonderful time of the year (record scratch), store owners need to get prepared for their most consequential holiday—Black Friday ...
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