Social shopping: the trend you can't afford to miss
Is social media your friend or foe? For small business owners that think the latter, we hear you. But, social shopping really is a different kettle of fish – here's how it could be really lucrative (and fun) for your small business.
We don’t want to toot our own horn, but there are some pretty cluey people at Sendle. Our team is made up of experts in sustainability, product development, sales, ...
If you’ve been in the business of sustainability for a while, making sustainable business resolutions may feel like scraping the bottom of the barrel. Sustainable packaging? ...
At Sendle, supporting small businesses has always been our top priority. And for the many small businesses we know and love, the holiday season is a pretty important time of ...
Introducing Google Analytics for beginners! Specifically, Google Analytics 4 (GA4), the younger, cooler version of the old Universal Analytics (UA). And with GA4 replacing UA ...
Don’t be caught off guard this holiday season. Because this year (*queue Billy Mack’s Love Actually song tune*) inflation is all around us. Shoppers are expected to buy fewer ...
If your small business has a website, you may have noticed that your organic online presence on search results has been fluctuating since May 2022. What you should know is ...
Unboxing. It’s a new-ish phenomenon where folks film as they open their shopping hauls from designer stores – picture goods in branded carry bags, lovingly wrapped in ...
Branding is more than your business’s visual style. It’s your attitude and personality, and it touches every aspect of the customer experience. That’s why keeping your brand ...
We’ve all walked by the person handing out a new weird and wonderful tasting chocolate in the supermarket or department store (don’t mind if I do!). Some of us may have ...
Google Ads is an incredibly effective way to reach new customers and grow your small business. And it couldn’t be simpler: create an advertising campaign, design an ad, and ...
Black Friday’s gained popularity as a shopping event since the ‘80s, with Cyber Monday riding its coattails in the eCommerce age. If you’re looking for new opportunities at ...
TikTok is huge among Gen Zers, with active user numbers outpacing both Facebook and YouTube. But how do you know if it’s right for your small business? Check out our tips on ...
With peak holiday season in the rear view mirror, January’s always a good time to plan your promotions for the year. One tried-and-true strategy? Run them around ...
SEO and website navigation not exactly your jam? Well take a big deep breath and relax. Because we've got you covered with some dos and don'ts to help your small business ...
When you’re running a small business, you’ve got a lot on your plate. Sometimes, you may feel as though you don’t have enough time to do everything. That’s where productivity ...
A logo identifies. It can be telling without saying a word. A really great logo sticks with you and inspires confidence in a brand. It’s the beginning of a conversation with ...
When Instagram Stories launched back in 2016, they became an instant hit. With Snapchat Stories already making waves, the Stories feature was a dream come true for many ...
Instagram has grown far beyond sharing photos and videos. The crucial hashtag feature adds value for businesses to the content they create by making it easier for your ...
Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
You can’t go too far into starting your online store without reading about the importance of search engine optimization (or more casually, SEO). It’s a fact of the online ...
Guerrilla marketing is a style of promotion that is unconventional, unexpected, and (most excitingly) low cost when compared with traditional marketing. It’s just the thing ...
90% of social media users use Facebook. This makes it the place to be—not only for dog spotting groups but also for small businesses wanting to show off their great products.
When we think of marketing, we often associate it with attracting customers, but that doesn’t mean that our existing customers can’t help us do that. They’ve got a lot to say.
The typical eCommerce store owner has a lot on their plate. A regular day at the office can include product sourcing, dealing with awkward customers, balancing the books, and ...
While first impressions may not be everything, in a world where there are products upon products to choose from, you want to make sure that your first impression is the ...
Creating a sense of loyalty in your customers is important to keep them coming back for more. Finding new customers is great but retaining existing customers is even better. ...