Kobi Co. brings the scents and sounds of luxury to self-care

Kobi Co. is a boutique luxury self-care brand named for cofounder Kobi Gregory, who started the business in high school with her mother Tasha Harris. What started as a way to pay for college tours became a way to fund college instead, and is now a thriving family business.

Read more
Starting an Online Store | 4 min read
March 8, 2022

Ladies who launch: resources for the next generation of women-owned businesses

Since you’re on the Sendle blog right now, there’s a good chance you’ve read a number of stories about amazing women-owned small businesses. In fact, more than half of the ...
Read more
Starting an Online Store | 5 min read
February 6, 2022

What you need to know about using TikTok as a small business owner

TikTok is huge among Gen Zers, with active user numbers outpacing both Facebook and YouTube. But how do you know if it’s right for your small business? Check out our tips on ...
Read more
Starting an Online Store | 5 min read
December 7, 2021

What Google’s algorithm changes mean for small business

SEO and website navigation not exactly your jam? Well take a big deep breath and relax. Because we've got you covered with some dos and don'ts to help your small business ...
Read more
Starting an Online Store | 5 min read
October 7, 2021

How to set up an online store with Squarespace

Squarespace is a great platform to use for setting up and managing a beautiful, easy-to-navigate, user-friendly eCommerce store.
Read more
Starting an Online Store | 9 min read
June 24, 2021

How to create a logo without being a graphic designer

A logo identifies. It can be telling without saying a word. A really great logo sticks with you and inspires confidence in a brand. It’s the beginning of a conversation with ...
Read more
Starting an Online Store | 5 min read
June 16, 2021

How to set up Instagram Shopping and why you should

As an eCommerce store owner these days, it’s not enough to optimize your website and rely on organic search traffic to get sales. You need to get yourself in front of your ...
Read more
Starting an Online Store | 17 min read
May 26, 2021

The complete guide to starting a subscription box service

Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
Read more
Starting an Online Store | 6 min read
May 12, 2021

What is a niche market: Why narrowing your focus can be a good thing

Excited to start an eCommerce store but can’t decide what to sell? Before you jump in and offer something that will satisfy everyone and their dog, it could be good to narrow ...
Read more
Starting an Online Store | 8 min read
May 5, 2021

How to trademark your business name and protect your brand

Apart from that special formula you keep in the safe in the back, a trademark is one of your business’ most coveted assets. It’s what defines your business as uniquely yours ...
Read more
Starting an Online Store | 8 min read
April 26, 2021

Kickstarting your next big idea: Crowdfunding for small business

So, you’ve got a great idea for a new product or you are ready to bring your business to the next level. Great! So, how are you going to get funding? It’s a legitimate ...
Read more
Starting an Online Store | 6 min read
April 12, 2021

12 best WooCommerce plugins to level up your store

WooCommerce is a blank slate for the stores that use it, allowing them to customize and adjust their site as they see fit. Part of making WooCommerce work for you is in the ...
Read more
Starting an Online Store | 18 min read
April 12, 2021

How to start your small business at home (with infographic)

Starting a small business from the comfy confines of your home is a dream that you can absolutely realize. But, dreaming is only the start. You’ll need to get some pen and ...
Read more
Starting an Online Store | 7 min read
April 7, 2021

How to sell on eBay: A step-by-step guide for beginners

In the age of eCommerce, a monthly garage sale on a leafy suburban street isn’t going to support your coffee habit, let alone your retirement. Everyone’s online.
Read more
Starting an Online Store | 7 min read
April 6, 2021

20 best eCommerce & small business podcasts for growing your business

When you want to stand out and get ahead as a small business owner, knowledge is power. What’s the best way to keep educated about the latest e-commerce trends, tips, and ...
Read more
Starting an Online Store | 9 min read
March 30, 2021

All the best websites to sell stuff online

These days, modern-day businesses have an abundance of channels to sell their wares. Gone are the days where the print copy classifieds were the holy grail to reach customers.
Read more
Starting an Online Store | 7 min read
March 24, 2021

The top-selling items on eBay to hit the ground running

A pioneer for online shopping allowing customers to sell directly to each other, eBay is ‘the OG’ when you think of online marketplaces. And it is still a massive player in ...
Read more
Starting an Online Store | 6 min read
March 17, 2021

How to find the right products for your amazing subscription box

A subscription box service is an exciting offering, giving your customers something to look forward to on a regular basis. Once you’ve managed to narrow in on a strong niche ...
Read more
Customer Stories | 7 min read
March 9, 2021

Sendler advice corner: Tips on how to start your small business

Knowing exactly what to do when starting a new business is hard—some might say impossible. You try to check all the boxes, listen to the right people, recheck all the boxes, ...
Read more
Starting an Online Store | 6 min read
February 24, 2021

5 tips to optimize your product pages for increased sales and fewer returns

You’re getting oodles of traffic to your eCommerce store. You’re really proud of your products and you have an adoring set of social media fans. But why do you have more ...
Read more
Starting an Online Store | 10 min read
February 16, 2021

The complete guide to Buy Now, Pay Later services

Buy Now, Pay Later (BNPL) services are all the rage these days. The phrase alone excites. I can get something now and pay for it later? Sign me up!
Read more
Starting an Online Store | 7 min read
February 9, 2021

How to sell on Mercari to reach more avid shoppers

With so many platforms to sell on, it can be frustrating deciding to choose the ones best suited for you. Why not give Mercari a shot?
Read more
Starting an Online Store | 9 min read
February 2, 2021

How to sell on Depop: Tips for reselling recycled fashion online

Letting go of things, as glorified by Maria Kondo, can be a cathartic process. However, our past loved things still deserve another chance at love.
Read more
Starting an Online Store | 3 min read
January 26, 2021

Small business templates and spreadsheets to simplify your workflow

Running a small business is no simple task. Often, as the owner, you are wearing a number of hats on any given day.
Read more
Starting an Online Store | 2 min read
January 26, 2021

Free inventory management templates to keep track of your goods

Your goods are the star of your business—from their flattering photo shoots to the careful decorative bundling for their final travels. So, it's vital you know how many you ...
Read more
Starting an Online Store | 3 min read
January 26, 2021

Free invoicing templates for your small business

Having readymade templates is pretty nice when you are running a business. Instead of fiddling around in Excel, trying to get all the relevant fields together, you could just ...
Read more
Starting an Online Store | 3 min read
January 26, 2021

Free small business employee & expense form templates

As a small business owner, you need to have simple yet powerful tools at your disposal to manage all the data that comes out of running a business. A big part of that is ...
Read more
Starting an Online Store | 4 min read
January 26, 2021

Free financial planning templates for your small business

A good spreadsheet can accomplish a lot, especially for unraveling the minutae of your small business' finances. The difference between being close and being right is vast, ...
Read more
Starting an Online Store | 7 min read
January 19, 2021

eCommerce SEO: How to write meta descriptions that make shoppers click

Meta descriptions are often seen as just one more confusing, SEO-related algorithm thingy that will probably make your head spin unless you’re some sort of technical whizz. ...
Read more
Starting an Online Store | 6 min read
January 13, 2021

Average Order Value: 5 ways to grow your sales by growing your carts

You’re getting a ton of traffic to your store, your conversion rates are high, you have way more social media followers than you ever thought possible, but your monthly ...
Read more

Get small biz tips in your inbox. Join us!

Never spammy, always pleasant.