Green is good for business: how you can drive sales and engagement with just a sticker

The tide is turning. Increasing awareness has led to a rise in what is known as conscious consumption, a movement of people who seek out ways to make positive decisions about what to buy and look for a solution to the negative impact consumerism is having on our world. Right now, we’re smack-bang in the consumer era of shopping with heart. How do we know? Because the research is crystal clear.

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