September 1, 2020

eCommerce personalization: Why it pays to know your customer

The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.

eCommerce Platforms | 6 min read

August 3, 2020

What should you be selling on Etsy?

Reminiscent of your local arts and crafts fair, yet more mature and online, Etsy is redolent with that trade show nostalgia. A global internet marketplace, Etsy is a mecca ...

Customer Experience | 6 min read

March 31, 2020

Tips to keep your eCommerce returns to a minimum

Return shipments are expected to cost $550 billion this year alone, according to US research. Not a cheap change of heart.

Small Business Marketing | 6 min read

March 25, 2020

5 eCommerce email marketing tips to cut through the clutter

Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.

Small Business Marketing | 4 min read

March 12, 2020

How to use stunning images to create picture perfect websites

More than half of our first impressions about a person are built from visual cues (55 percent). And our prevailing views about them are formed within the first seven seconds ...

Starting an Online Store | 4 min read

January 23, 2020

How to write fabulous product descriptions that really sell

You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...