How to set up Instagram Shopping and why you should

As an eCommerce store owner these days, it’s not enough to optimize your website and rely on organic search traffic to get sales. You need to get yourself in front of your ideal customers wherever they are.

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Starting an Online Store | 6 min read
May 12, 2021

What is a niche market: Why narrowing your focus can be a good thing

Excited to start an eCommerce store but can’t decide what to sell? Before you jump in and offer something that will satisfy everyone and their dog, it could be good to narrow ...
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Small Business Operations | 9 min read
April 29, 2021

Motivational quotes to get you pumped for the workday

Starting a business can be challenging at the best of times—there’s the juggling of finances, product rollouts, social media calendars, customer retention—and that’s all ...
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Starting an Online Store | 7 min read
April 7, 2021

How to sell on eBay: A step-by-step guide for beginners

In the age of eCommerce, a monthly garage sale on a leafy suburban street isn’t going to support your coffee habit, let alone your retirement. Everyone’s online.
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Starting an Online Store | 7 min read
April 6, 2021

20 best eCommerce & small business podcasts for growing your business

When you want to stand out and get ahead as a small business owner, knowledge is power. What’s the best way to keep educated about the latest e-commerce trends, tips, and ...
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Small Business Marketing | 8 min read
March 22, 2021

The 15 best eCommerce blogs to help you run your store smarter

The typical eCommerce store owner has a lot on their plate. A regular day at the office can include product sourcing, dealing with awkward customers, balancing the books, and ...
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Sustainability | 6 min read
March 16, 2021

Why become a B Corp?

In 2006, three chums in Pennsylvania up and left their careers to create an organization devoted to helping mission-driven companies increase their positive impact. They ...
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Starting an Online Store | 6 min read
February 24, 2021

5 tips to optimize your product pages for increased sales and fewer returns

You’re getting oodles of traffic to your eCommerce store. You’re really proud of your products and you have an adoring set of social media fans. But why do you have more ...
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Small Business Marketing | 5 min read
February 22, 2021

Customer loyalty programs: Building valuable relationships through rewards

Creating a sense of loyalty in your customers is important to keep them coming back for more. Finding new customers is great but retaining existing customers is even better. ...
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Productivity | 7 min read
January 21, 2021

User-generated content: How to add authenticity to your marketing

User-generated content (UGC) is content created organically by a brand’s audience that is then posted on social media platforms, blog posts, online reviews, and podcasts.
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Starting an Online Store | 7 min read
January 19, 2021

eCommerce SEO: How to write meta descriptions that make shoppers click

Meta descriptions are often seen as just one more confusing, SEO-related algorithm thingy that will probably make your head spin unless you’re some sort of technical whizz. ...
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Small Business Marketing | 6 min read
January 14, 2021

Comparison shopping: Drive store traffic with price comparison websites

More and more people are turning to price comparison websites to find what they want at the most competitive prices. A study by Forrester found that 74% of customers use ...
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Starting an Online Store | 6 min read
January 13, 2021

Average Order Value: 5 ways to grow your sales by growing your carts

You’re getting a ton of traffic to your store, your conversion rates are high, you have way more social media followers than you ever thought possible, but your monthly ...
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Small Business Marketing | 6 min read
January 7, 2021

Customer retention strategies: Keep your customers, sell more stuff

Although some businesses sell products that are one-time purchases like cars, record players, and fridges, most small businesses rely on repeat purchases as part of their ...
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Starting an Online Store | 6 min read
January 6, 2021

How to create an FAQ page that answers their burning questions

You’ve created an online store, added professional photography to every product page, and splattered your brand all over social media. Do you really need to bother with FAQs ...
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Starting an Online Store | 6 min read
December 7, 2020

Social proof: What it is and why you should be doing it

When you’re on the hunt for a new skincare product and a friend recommends a $10 facial serum that none other than Kim Kardashian also swears by, you’re probably going to be ...
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Starting an Online Store | 11 min read
December 3, 2020

How to start your online t-shirt business the right way

Did you know that the best time to start an eCommerce store is right now? According to a recent study conducted by Statista, eCommerce sales are predicted to surpass $740 ...
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Starting an Online Store | 6 min read
November 3, 2020

How to build trust with your customers and make your sales grow

Would you hand over your credit card details to a website that’s riddled with spelling errors and looks like it was made in 1996? Imagine entrusting your security to a ...
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Starting an Online Store | 7 min read
October 26, 2020

How to sell on Shopify: A step by step guide

If you’re considering setting up an online store, you’ve no doubt stumbled upon Shopify. One of the most popular platforms for online selling, it’s not just for small ...
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