It feels great to buy from small businesses. These humble and eminently human sellers are the true lifeblood of our local economies, recirculating their incomes back into the community instead of into the pockets of multinational corporations.

The specter of convenience has helped to build the most gargantuan and grotesque of one-stop shops, haunting the halls of eCommerce and feeding us super-targeted ads along the way.

While it is nice to get your stuff cheaply and in the matter of a few days, the reverberating costs are larger than we can imagine. When you support small businesses, you are supporting fair wages, a smaller impact on the environment, and local economies.

But, it can be a little harder to find the small businesses that you want to shop with. They aren’t following you wherever you go on the internet and they may find it difficult to rank alongside those giants of commerce in the search results.

So, we’re going to give you a ton of really great recommendations from the people we trust most—our small business customers.

Our Sendlers are amazing. We all know that. That’s why we’ve written up so many customer stories showing off their glowing personalities. So, it makes sense that they’d have some incredible recommendations of other small businesses to shop with.

Let’s hear what they had to say.


Some of our Sendlers' most favorite small businesses


Ellie Lowe

Ellie Lowe, Founder of Ellie Lowe | Sydney, Australia

I’m going to just talk about a company who I have been inspired by for a very long time and that is ThankYou

They are constantly pushing against what is ‘impossible’. They turn business upside down and run after ridiculous goals. All the while fighting to end poverty. 

Reading their book ‘Chapter One: You Have The Power To Change Stuff’ taught me a lot.

Stephanie Washburn

Stephanie Washburn, Owner of Celestial Surf Studio | Wilmington, North Carolina

A few of my absolute favorites are some that I have worked with: 

  • Annex Surf Supply was the first spot in town to collaborate with me, and for that, they will always have a special place in my heart. 
  • Adapt Kitchen & Juice Bar is my go-to as far as food goes on the small business favorites list. They’re a seaside business run by some of the most wholesome and kind-hearted people with health and sustainability at the forefront of their brand. 
  • The Plant Outpost is the cutest plant store located in a shipping container in Wilmington’s up-and-coming cargo district. 

And a few notable mentions of my favorite fellow girl-boss entrepreneurs in town that always have my back: The Misplaced Cactus (macrame and beadwork), Desert Rose (boutique), The Rooted One (paintings, plants, and ceramics). 

Xuan & Marina

Xuan & Marina, Founders of Amplify Bookstore | Melbourne, Australia

Marina: Flora and Fauna is a great online store for anyone looking for anything really, from an environmentally minded perspective. 

Locally, I'm a big fan of Kuu Cafe, a Japanese cafe in South Melbourne, and 1565 Gelateria in Kensington!

Xuan: I'm a big fan of Wild Life Bakery in Brunswick East, and our friend over at Bin Chicken Books is a wonderful initiative! 

I really love The Dirt Company and we use Hero Packaging for our shop!

Ashley CummingsAshley Cummings

Ashley Cummings, Founder of Natural Ash | New York City, New York

You can have amazing body butter like Natural Ash, but you also need to cleanse your skin before. 

That’s where Terra Tory (@terra_tory) comes in. She provides a package-free handmade soap without palm oil and chemicals. 

It’s great for the skin and doesn’t contain all of the harsh chemicals that some brands contain. 

Another favorite is Candle Gawdess (@candlegawdess). When I’m in production mode and making products, I love to set the energy for my space. This includes candles. 

The creator uses coconut apricot wax, making it safer without any chemicals and less smoke and soot.

Eva Yeh

Eva Yeh, Founder of | San Francisco, California

3-19 coffee, they are one of my favorite clients and have supported me from the beginning.

Their brand story, company mission, and 2 co-founders—Mike and Mike—are very nice to work with. 

Alexis Rheinwald-Jones

Alexis Rheinwald-Jones, Owner of The Source | Los Angeles, California

I’m drooling over the bags at Tesoro Leather and will probably buy myself one for Christmas this year. 

I think Apothenne does the best home fragrances bar-none and I’m burning their candles pretty much all day every day in quarantine. 

I am obsessed with the smart, fun Zoom classes at Fit & Bendy since the stay-at-home orders started. 

I buy everything I can from No Tox Life and Verdant Wild Apothecary for my personal use because I think their products are brilliant. 

And I’d be lost without the cherished neighborhood restaurants that feed and caffeinate me multiple times per week: Go Get ‘Em Tiger, All Time, and Mixto Comida Latina.

Kate & Nataly

Kate & Nataly, Owners of KIWI Eco Box | Austin, Texas & Kyiv, Ukraine

Kerry Wood and Katie Hennah

Kerry Wood and Katie Hennah, Owners of NueBar | Sydney, Australia 

Kerry: We love our local cafes in Annandale in Sydney’s Inner West. Trafalgar Street Espresso is our local haunt and a social hub as well as a source of great coffee, and Cherry Moon General Store makes sourdough that’s out of this world.

Katie: Oh and Mailer Maguire is an amazing local artisanal kombucha maker, with brews that are more akin to finely made wine in terms of the gorgeous flavours they produce. Plus Mr Black, an amazing Australian coffee liquor.

Madeline Luecht

Madeline Luecht, Owner of For Good & Mad | Whitefish, Montana

Ryan Spaccavento

Ryan Spaccavento, Founder & CEO of Coffee on Cue | Melbourne, Australia 

The modern nightclub for me—where you dress up, stand in line, then have a rush of endorphins when you get served—is actually my local bakery in Spotswood, ​Candied Bakery​

They have a lineup on weekends that passes by the three stores next to them, the product is fresh and tasty, and the staff still manage to smile in challenging times.

I’m also a fan of: 

Lauren Tucker

Lauren Tucker, Director of Product Development at White Buffalo Land Trust | Summerland, California

I love supporting local businesses processing produce from local farms such as Ventura Spirits, Pacific Pickleworks, Honey Hi, Apiary, several of our local restaurants that source responsibly, and locally owned grocers such as Pacific Health Foods

I also shop with larger brands that are transparent about their sourcing and ethos such as Dr. Bronner’s, Annie’s, Epic Provisions, and Alter Eco.  

Anna Goldberg

Anna Goldberg, Founder of Dough Dealer | New York City, New York

We’re really excited by all of the other female-founded home-centric companies we’ve been seeing launch recently—Omsom’s starters, Brightland olive oil, and Jiggy with their hygge-inducing puzzles. 

We’re also big fans of great design and love looking at Nice Film Club and Minor Figures for inspiration.

Emi Fang

Emi Fang, Owner of Unicorn Manor | Sydney, Australia 

I really love small businesses I find on Instagram like Soliloquy Jewellery that makes bespoke gemstone jewellery inspired by myth, literature, and the occult. 

Another favourite small business is Mineralism, an incredible crystal store in Glebe (Sydney) that has one of the best ranges of rare gemstones in Australia!

Adeline Yeak

Adeline Yeak, Owner of Zove Beauty | Melbourne, Australia 

  • ThankYou - The game-changing personal care brand. We've used their products at home for years and love that they donate 100% of profits to communities in need.
  • Adore Beauty - You can always count on their customer service. I love the Cosmeceutical range that they stock online (and the free TimTams in each order).
  • Reformation (US) - They make the most beautiful investment pieces. I love getting dresses from here and appreciate their sustainability approach. 

Tanna Draper Nagas

Tanna Draper Nagas, Owner of Made for Olive | Melbourne, Australia 

The small business community is amazing. I love supporting local and sustainable businesses. Some of my favourites are:

Clinton and Lozen Schultz

Clinton and Lozen Schultz, Founders of SOBAH | Queensland, Australia

There is an awesome range of local, independent businesses, particularly First Nations businesses. We love to support local, especially businesses that have social, cultural, and environmental purposes. 

We support and frequent:

Joe & Amanda Witmer

Joe & Amanda Witmer, Owners of Two Birds Coffee | Clarksville, Tennessee

Shout out (in no particular order) to:

Andrew Svisco

Andrew Svisco, Founder of Parkhurst | Buffalo, New York

When it comes to fashion and apparel, although it’s very hard to do given the times we live in, I always try to stick with made in America products, even when it comes to household items and taking care of something like my car.

In Buffalo, there's Buffalo Made Co. Outside of Buffalo, I like Manready Mercantile, Save Khaki United, Rogue Territory, Quoddy, Rancourt, and Stag Provisions.

Rae Nicoletti

Rae Nicoletti, Founder of HOZEN | Los Angeles, California

  • 323 - LA-based, ethically-produced women’s clothing line that gives 3% of sales to help homeless women in Los Angeles.
  • Tigre et Tigre - LA-based ethically-made women’s clothing line started by Adele Tetangco and Alnea Nabos.
  • Kamperett - Womenswear label with clothing designed and ethically made in San Francisco.

Belinda Bennett

Belinda Bennett, Owner of Domino Vintage | Northampton, Massachusetts

Hands down my favorite vintage store is Xtabay Vintage in Portland, Oregon. Liz has an insane collection and her pup is adorable too.

Alison Amsterdam

Alison Amsterdam, Owner of Kamoddity | Melbourne, Australia 

A couple of small vintage businesses that I love—including my other store Vintage Oddity—are Stupid Vintage, Tellingtimevintage, and South Side Flea Market.

One local cosmetic and beauty brand that I love is Fluff based in Fitzroy here in Melbourne.  They do refillable, vegan, cruelty-free, staple, stylish beauty products.

One of my favourite health and beauty brands at the moment is an essential oil night balm made by Common Garden Health that I picked up at the Fitzroy Market. 

Another great Melbourne-based small business is, XXFLOS, who do beautiful flower arrangements. Definitely worth a look!

Leonie O’Brien

Leonie O’Brien, Owner of Pretty Frank | Sydney, Australia 

I adore sunglasses from Archer Eyewear and the gorgeous pieces from Elle Maree Jewellery

My fave small business is run by my good friend, Laura, who runs a hair and makeup business called Morgan & Elwood. She’s done lovely things for my face and if I look glam, it’s always because of her.

Michelle Tu

Michelle Tu, Owner of Modern Theory | San Francisco, California

Flora Grubb is a beautiful garden center, where you can shop for plants and sip on coffee while enjoying their gorgeous living wall. 

I also love Picnic SF and Therapy for their great curation of local goods and unique gifts.

I probably eat out more than I shop, so I can’t forget to mention my favorite neighborhood dumpling spot, Shanghai Dumpling Shop. 

When I need comfort food, I get my fried chicken fix at Hard Knox. And if you’re looking for no-nonsense French food and big Parisian vibes, Chez Maman is the place to be.


Go shop small!

Armed with this long list of awesome small businesses, it'll be easy to shop small wherever you go. Spend your money where it makes a difference and you'll come away with better products. 

And, if that wasn't enough small businesses to hold you over, we also created this small business buying guide with a handy map. Happy shopping!


Send it with Sendle


Main banner photo credits: flora & fauna, TERRA-TORY, Alicia Ann Ceramics, Picnic SF

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