About Sofia Francheska Insua
Sofia is a Search Engine Optimization specialist for Sendle. She joined Sendle in 2022 after working for Southeast Asia’s ecommerce giant Shopee, bringing with her years of digital marketing and SEO experience. She specializes in content optimization and SEO data analysis. She was also a member of a youth group for sustainability based in the Philippines, after graduating from the University of the Philippines with a degree in Organizational Communication. She contributes to the Sendle blog by writing on topics that revolve around digital marketing and sustainability.
Sofia Francheska Insua's blogs
July 27, 2023
What is lightweight ecommerce and how does it work for my business?
With the rapid growth of small businesses over the past couple of years, lightweight ecommerce has been disrupting the online retail landscape. The demand for simpler, ...
March 14, 2023
Small business tips based on 2023 eCommerce predictions
We’re sure you’re well and truly recovered from the holiday craze, AKA eCommerce peak season. Why not spend some time revisiting current practices and aligning with industry ...
December 14, 2022
Top 5 business examples of circular economy in Australia
Real examples of the circular economy model are important in fully understanding it as a concept. Let’s deep-dive into what the circular economy model is all about, why it’s ...
November 28, 2022
Google analytics for beginners: Grow your small business online
Introducing Google Analytics for beginners! Specifically, Google Analytics 4 (GA4), the younger, cooler version of the old Universal Analytics (UA). And with GA4 replacing UA ...
September 5, 2022
How small businesses benefit from the May 2022 Google Core Update
If your small business has a website, you may have noticed that your organic online presence on search results has been fluctuating since May 2022. What you should know is ...