Sofia is a Search Engine Optimization specialist for Sendle. She joined Sendle in 2022 after working for Southeast Asia’s ecommerce giant Shopee, bringing with her years of digital marketing and SEO experience. She specializes in content optimization and SEO data analysis. She was also a member of a youth group for sustainability based in the Philippines, after graduating from the University of the Philippines with a degree in Organizational Communication. She contributes to the Sendle blog by writing on topics that revolve around digital marketing and sustainability.