How to sell on Facebook Marketplace the right way
When Facebook Marketplace was launched back in 2016, it was made with communities in mind. Think yard sales and spring cleaning: the cyclical offloading of outgrown baby clothes, overly niche kitchen appliances, and that couch you used to love so much.
Like its primitive cousin, craigslist, much of the transactions on Facebook Marketplace took place close to home. Unlike craigslist, Facebook had a modern, connected platform that could grow.
Using it was simple. Sellers would list an item on Marketplace, connect with others searching for that item, and even message with a friend while they were at it. It’s no surprise the concept took off.
Within a few years, it flourished, becoming popular in over 70 countries and generating a monthly user base of over 800 million.
In June 2018, Facebook took it one step further by announcing businesses would have the option to buy ad space in Marketplace, with more B2C options on the way.
With one in three people in the US using the marketplace, it’s a great place to sell your stuff. But, how does it actually work? And how can you use it to your advantage?
What is Facebook Marketplace?
Imagine a garage sale, but bigger—a lot bigger. And very online.
That’s Facebook Marketplace. Anyone can purchase items on it, whether through looking through the entire marketplace, within specific categories, or directly browsing shops they love. And, anyone can list their stuff (assuming they have a Facebook account).
Purchases are done through Facebook Messenger, giving you the chance to connect and build relationships with your customers.
Although the conversations are started through Messenger, you can link other eCommerce platforms—such as Shopify and BigCommerce—to your listing and the purchase will be processed through your site instead.
Selling on Facebook Marketplace
Anyone can sell on Marketplace, but not everyone can do it well. We want to do it well.
So, let’s start by exploring how you can create a listing.
First, create your listing. Just click on the Marketplace icon, select ‘Create New Listing’, and choose your listing type.
Your options will be ‘item for sale’, ‘vehicle for sale’, and ‘property for sale or rent’. You’re then taken to your listing preview.
Then, give your product some depth. Start by adding up to 10 photos, then a title, the price, its category, and a full description.
Now, finalize your awesome listing. As you fill out the details, the preview will update. Once you’re satisfied with how it will look, click ‘next’. You can choose to list it in your marketplace as well as any groups you’re in.
Now, just click ‘post’ and congratulations! Your listing is now live on Facebook Marketplace.
3 simple tips on how to perfect your listing
I’ve got a few tips that’ll help you make sure your listing is as captivating as possible! The first step on the road to selling success.
Pick the right category!
This might seem straightforward, but one of the best things you can do for your listing is to make absolutely certain that it’s been placed in the right category.
To appeal to your target market, you need to make sure they can find your stuff easily.
Take great photos
With so many listings on Facebook Marketplace, you’ll want yours to stand out.
A great way to do this is by taking good, high-quality photos. Consider adding greenery to the background, and don’t forget the importance of lighting.
Hot tip: the hour before sunset is called the golden hour for a reason!
Don’t Be Afraid of Boosting
Boosting your Marketplace listing will get it in front of more eyes. The more people your listing gets in front of, the better chance you’ll make a sale.
We recommend waiting to try this until after you’ve gotten comfortable with Marketplace listings and how things work there.
2 customer-centric tips for your storefront
When you list your first item, Facebook automatically creates a shop profile for you.
This is the equivalent of people walking past your shop in the street. It’s your digital storefront (no awning required).
If it’s alluring, they’ll want to stay longer, and hopefully, buy something. On Facebook, you can make it alluring in two key ways.
Some stores display certificates or plaudits on their walls (like their stellar review from the local weekly newspaper).
On Facebook, you can be rewarded with two different badges.
The ‘Very Responsive Badge’ is awarded to sellers with fast response rates. To receive it, you must have a response rate of over 90%, and a response time of fewer than 15 minutes.
You can also be granted the ‘Community Recommended Badge’, which is given to sellers who have a high rating on Marketplace. To receive this badge, you’ll need to have been rated at least three times and 75% of these ratings need to have been positive.
Achieving these badges will increase the trustworthiness of your page, which will hopefully attract a few customers.
Facebook Checkout makes the process incredibly easy.
Customer forms are pre-populated, and the purchase can be completed without them ever leaving the site.
The easier it is for someone to buy something, the increased likelihood they’ll buy it. So it’s a win-win!
Some final tips
I’ve outlined the basics, and now I’d like to leave you with some final tips for selling on Facebook Marketplace.
Don’t be afraid to experiment!
Test different listings. Does one work better than the others? Is it because you’ve added an emoji in?
Perhaps. Or maybe it’s because you’ve included it in a different category.
You can also test with Marketplace ads, which can be featured both on the Newsfeed and Marketplace.
The beauty of running ads on Facebook is that Facebook Analytics and Ad Manager shows you so much data. You will know how well you’ve done to get to your goal, which can help you reach your customers better.
I recommend running one test at a time. You’ll want clean, clear results that help guide your next moves.
We all love a sale
Daily deals and promotions produce significantly more clicks and sales than their counterparts. Because, of course, they do. Everyone wants in on a deal.
Further, those sales are increased even more when Facebook Checkout is available.
Pay attention to shipping
Facebook Marketplace has strict deadlines that sellers must work within. Orders must be shipped within 3 days and received within 7.
So, stay on top of shipping your stuff out and Sendle will help it get from A to B.
Facebook Marketplace used to be a community space, but these days it’s a merchant’s paradise.
Such a large user-base provides businesses with the opportunity to do big things—and hopefully, with the tips we’ve given you, you’ll be able to do that too!