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How to use Google My Business to get more customers (for free)

Google. It’s such a big search engine it’s become synonymous with searching for something online. Just think about how many times you've told someone, or been told, to ‘Google it!’

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Starting an Online Store | 7 min read
November 23, 2020

How to start your Etsy shop: A step by step guide

Etsy is one of the most accessible online marketplaces for small online retailers. With a massive global audience and the ability to reach them with ease (and a bit of SEO ...
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Starting an Online Store | 6 min read
November 5, 2020

How to optimize your checkout process to drive sales and conversions

They’ve seen your marketing. They’ve browsed your products. They’ve even added a few to their cart. Then, at the last minute, they pull out. 😭
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Starting an Online Store | 6 min read
November 3, 2020

How to build trust with your customers and make your sales grow

Would you hand over your credit card details to a website that’s riddled with spelling errors and looks like it was made in 1996? Imagine entrusting your security to a ...
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Starting an Online Store | 7 min read
October 26, 2020

How to sell on Shopify: A step by step guide

If you’re considering setting up an online store, you’ve no doubt stumbled upon Shopify. One of the most popular platforms for online selling, it’s not just for small ...
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Starting an Online Store | 7 min read
October 19, 2020

How to craft the perfect shipping policy to drive loyalty

Shipping is one of the most important parts of the customer journey (and oh so exciting too). It represents the final steps of the customer experience and it is what they’ll ...
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Packing & Shipping | 9 min read
October 9, 2020

eCommerce checklist: Preparing your store for the holidays

From chatbots and thank yous to label makers and good tape, it helps to prepare for the most busiest time of the year (for online retailers).
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Starting an Online Store | 10 min read
October 8, 2020

How to prepare your store for the big Black Friday rush

As we move into a very different holiday season, store owners need to get prepared for one of their most consequential holidays—Black Friday (and its companion, Cyber Monday).
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Starting an Online Store | 17 min read
May 28, 2020

How to start your small business at home (with infographic)

Starting a small business from the comfy confines of your home is a dream that you can absolutely realize. But, dreaming is only the start. You’ll need to get some pen and ...
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Starting an Online Store | 7 min read
May 21, 2020

How to make a truly great About Us page

Your About Us page is a very important part of your online store. When someone walks into a small brick-and-mortar shop, there’s a face behind the counter. They can see who ...
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Starting an Online Store | 9 min read
May 19, 2020

11 amazing examples of effective About Us pages

You should know that when people visit your eCommerce store, they’ll likely take a gander at your About Us or Meet the Team page. In fact, 52% of people want to see the About ...
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Starting an Online Store | 18 min read
May 5, 2020

WFH: 47 ideas for starting a business from home

Whether because you just want to be your own boss or because life has thrust you into it, starting a small business from home is absolutely in the cards.
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Starting an Online Store | 6 min read
April 30, 2020

4 valuable alternatives to discounting for building customer loyalty

Our guest contributor today is Chris Guillot, founder and retail consultant at Merchant Method. Chris works to empower small brands to succeed in a changing market and grow ...
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Customer Experience | 6 min read
March 19, 2020

How to create an amazing eCommerce thank you page

Thanks for subscribing. Thanks! We’ll be in touch soon. Thanks. Boring, boring, boring. The sound of a million cursors exiting a page. CLICK.
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Starting an Online Store | 16 min read
February 6, 2020

The complete guide to starting a subscription box service

Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
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Starting an Online Store | 8 min read
January 28, 2020

The art of numbers: Pricing strategies and psychology

The success of a business is dependent on a whole host of interconnected ingredients. Obviously, you want to sell something that people want to buy. And, you need to get it ...
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Starting an Online Store | 4 min read
January 23, 2020

How to write fabulous product descriptions that really sell

You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...
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Starting an Online Store | 10 min read
January 16, 2020

19 Shopify apps to make your store shine

If you are on Shopify, you know how easy it makes it to sell your stuff online, right from the get-go. Its out-of-the-box capabilities are robust and this is why so many ...
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Starting an Online Store | 3 min read
May 28, 2019

A guide to going global

A helpful guide to going international for small businesses.
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