COVID-19 update: Sendle continues to deliver! Find out what we are doing to ensure your shipments are delivered reliably and safely.

Comparison shopping: Drive store traffic with price comparison websites

More and more people are turning to price comparison websites to find what they want at the most competitive prices. A study by Forrester found that 74% of customers use search engines to compare products when shopping online.

Read more
Small Business Marketing | 6 min read
January 7, 2021

Customer retention strategies: Keep your customers, sell more stuff

Although some businesses sell products that are one-time purchases like cars, record players, and fridges, most small businesses rely on repeat purchases as part of their ...
Read more
Small Business Marketing | 6 min read
December 17, 2020

Google Shopping 101: How to get more customers for free

It feels like everything is online these days, from dating to books. The same applies to retail—why go to a store when you can simply get your heart’s desires delivered ...
Read more
Starting an Online Store | 6 min read
December 7, 2020

Social proof: What it is and why you should be doing it

When you’re on the hunt for a new skincare product and a friend recommends a $10 facial serum that none other than Kim Kardashian also swears by, you’re probably going to be ...
Read more
Starting an Online Store | 6 min read
November 24, 2020

How to use Google My Business to get more customers (for free)

Google. It’s such a big search engine it’s become synonymous with searching for something online. Just think about how many times you've told someone, or been told, to ...
Read more
Small Business Marketing | 8 min read
November 12, 2020

Holiday promotion ideas to capture more customers this season

‘Tis the season to get on top of your holiday marketing! With only weeks to maximize the influx of shoppers, you want them to stick around, get comfy, and buy your stuff.
Read more
Customer Experience | 8 min read
November 10, 2020

eCommerce trends: Staying ahead of the curve in 2020

Looking back on the brief history of online shopping, it wasn’t clear at the time that a humble Amazon book sale in 1995 would spark the beginning of an online shopping ...
Read more
Starting an Online Store | 6 min read
November 5, 2020

How to optimize your checkout process to drive sales and conversions

They’ve seen your marketing. They’ve browsed your products. They’ve even added a few to their cart. Then, at the last minute, they pull out. 😭
Read more
eCommerce Platforms | 6 min read
October 29, 2020

Buy It Now vs Auction: How to sell most effectively on eBay

When listing a product on eBay, you have two choices: auction or Buy It Now. It can really feel like a daunting decision.
Read more
eCommerce Platforms | 3 min read
October 23, 2020

New Etsy Payments feature: US shoppers can now pay in installments

Selling more expensive products comes with a more reticent customer base, all at home with their cursors uncertainly hovering over that ‘Buy’ button. Big numbers are ...
Read more
Sustainability | 8 min read
October 22, 2020

10 awesome unboxing experiences that spotlight sustainability

If you’re using the internet in 2020, you’ve most likely come across the phenomenon that is unboxing experiences. It involves a person unpacking or unwrapping a package ...
Read more
Small Business Marketing | 30 min read
October 21, 2020

Hey Sendler, Ep 4:  Making products pop with great photography

For our fourth episode of Hey Sendler, Jenn talked with Shidume Lozada all about product photography. Nothing sells a product online as well as incredible photography and in ...
Read more
Starting an Online Store | 10 min read
October 8, 2020

How to prepare your store for the big Black Friday rush

As we move into a very different holiday season, store owners need to get prepared for one of their most consequential holidays—Black Friday (and its companion, Cyber Monday).
Read more
Small Business Marketing | 7 min read
September 24, 2020

How to use cognitive biases to understand your customers and sell more

Successful and influential marketing demonstrates a solid understanding of the customer, their needs, and their expectations.
Read more
Small Business Marketing | 6 min read
September 1, 2020

eCommerce personalization: Why it pays to know your customer

The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.
Read more
Small Business Marketing | 6 min read
August 24, 2020

How to use Instagram to drive customers to your cool new shop

So you’ve chosen what you’re selling and made the appropriate changes to bring more shoppers to your store. Fantastic job! What’s next?
Read more
Small Business Marketing | 6 min read
August 17, 2020

9 compelling reasons you’ll love marketing on Pinterest

Pinterest is like the alternative arty cousin to social media giants like Facebook, Twitter, and Instagram. So, exactly what is it and why should you incorporate it into your ...
Read more
eCommerce Platforms | 9 min read
August 3, 2020

Etsy SEO: How to drive more shoppers to your store

OK, you’ve set up your Etsy storefront. Great job! Now those witty newborn onesies you’ve been working so hard on will just fly off the shelves, right?
Read more
Starting an Online Store | 7 min read
May 21, 2020

How to make a truly great About Us page

Your About Us page is a very important part of your online store. When someone walks into a small brick-and-mortar shop, there’s a face behind the counter. They can see who ...
Read more
Starting an Online Store | 9 min read
May 19, 2020

11 amazing examples of effective About Us pages

You should know that when people visit your eCommerce store, they’ll likely take a gander at your About Us or Meet the Team page. In fact, 52% of people want to see the About ...
Read more
Starting an Online Store | 6 min read
April 30, 2020

4 valuable alternatives to discounting for building customer loyalty

Our guest contributor today is Chris Guillot, founder and retail consultant at Merchant Method. Chris works to empower small brands to succeed in a changing market and grow ...
Read more
Small Business Marketing | 4 min read
April 14, 2020

The Coming Soon page and why pre-launch marketing is essential

Just like brick-and-mortar stores and restaurants need to drum up interest before they open with snazzy signage, online retailers also need to generate some hype before they ...
Read more
Customer Experience | 6 min read
March 31, 2020

Tips to keep your eCommerce returns to a minimum

Return shipments are expected to cost $550 billion this year alone, according to US research. Not a cheap change of heart.
Read more
Small Business Marketing | 6 min read
March 25, 2020

5 eCommerce email marketing tips to cut through the clutter

Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.
Read more
Small Business Marketing | 4 min read
March 12, 2020

How to use stunning images to create picture perfect websites

More than half of our first impressions about a person are built from visual cues (55 percent). And our prevailing views about them are formed within the first seven seconds ...
Read more
Small Business Marketing | 3 min read
March 5, 2020

Here’s why free samples are good marketing

We’ve all walked by the lady passing out complimentary chocolates in the department store (don’t mind if I do!). Some of us may have walked by two or three times...
Read more
Starting an Online Store | 16 min read
February 6, 2020

The complete guide to starting a subscription box service

Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
Read more
Starting an Online Store | 4 min read
January 23, 2020

How to write fabulous product descriptions that really sell

You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...
Read more
Small Business Marketing | 4 min read
August 8, 2019

What our devices say about our shopping habits

Comparing iPhone and Android users (and how to tailor your marketing approach)
Read more
Small Business Marketing | 2 min read
February 26, 2018

Are you making the most of Instagram Stories?

Hello again! So, February’s almost over. That means school’s back in and we’re just about ready for another holiday.
Read more

Get small biz tips in your inbox. Join us!

Never spammy, always pleasant.