Customer testimonials: Happy customers are the best marketing

We buy things all the time, as the need or want arises and guided by our reserves of disposable income. But, where we are directing these funds is what really matters. Whose ...

If you fancy yourself as a curious, customer-centric business owner who wants to create, make, and ship products people love... then doing great customer research (AKA UX ...

Where you spend your money matters. As you hand over your hard-earned dollars, there is an implicit vote of confidence for what they are doing. So, it makes sense to wield ...

The ancient history of fellas named Valentine is not about their fondness for romantic gestures but their penchant for routine martyrdom. Not exactly what you want to put in ...

Looking back on the brief history of online shopping, it wasn’t clear at the time that a humble Amazon book sale in 1995 would spark the beginning of an online shopping ...

While we may not be hanging the stockings with care, the holiday season is nevertheless upon us. With all that this year has brought with it, small businesses have to prepare ...

You’ve spent hours on the phone—or FaceTime or Zoom or Hangouts or Houseparty—connecting and reconnecting with the people you cannot physically hang out. You want some way of ...

Contrary to popular belief, the term ‘user experience’ (UX, if you are cool) isn’t just a buzzword. In fact, all the cool cats and kittens in tech are making frictionless ...

Welcome to the first installment of Hey Sendler, our brand new webinar series. Over the coming episodes, we will talk to small business experts and owners to learn tips and ...

Fathers are particular creatures, seemingly easy to define but like an onion, they are layered (and occasionally pungent). Just below that top layer of dad is another dad ...

Setting up an online store and making available all your wares is just the first step to creating a successful eCommerce operation. The slightest obstacle may thwart a ...

As consumers, we have so many options for buying all that very necessary stuff we eagerly wait to find at our doorsteps. In the US alone, eCommerce sales accounted for 16% of ...

Without mothers, you wouldn’t be here to read this and there would be nothing here to read. Their importance in our lives cannot be overstated. They are simply amazing.

Return shipments are expected to cost $550 billion this year alone, according to US research. Not a cheap change of heart.

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There’s nothing worse for customers than pulling out a crumpled or damaged dress from their newly-arrived parcel (I mean, aside from receiving a box full of scorpions, and no ...

The customer experience doesn’t end at the checkout.