Customer Research Methods: How to know your customer better
If you fancy yourself as a curious, customer-centric business owner who wants to create, make, and ship products people love, then performing great customer research (AKA UX research) should absolutely be part of your business plan.
Contrary to popular belief, the term ‘user experience’ (UX, if you are cool) isn’t just a buzzword. In fact, all the cool cats and kittens in tech are making frictionless ...