Sendle Academy Week 2: How to write a killer shipping policy

You can’t have a good online shopping experience without good shipping. In fact, all the goodwill and trust built up via branding and advertising, a great storefront, and of course the product itself, can be dashed when shipping goes awry.

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Small Business Operations | 8 min read
August 3, 2022

Sendle Academy Week 1: Should I offer free shipping?

Two magic words that make people want to buy: FREE SHIPPING. But what’s free for your customers can be costly for you. We explore why complimentary shipping works so well, ...
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Packing & Shipping | 9 min read
June 29, 2022

4 ways to celebrate with a greener new financial year

The ticking over from one financial year to another is a really good time for a small business sustainability temperature check. Luckily, there are a ton of ways you can make ...
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Sustainability | 6 min read
May 9, 2022

Surprising sustainability strategies for your small business

In the business world, it’s important to operate sustainably in more than one sense of the word. Can your business continue to operate as it has been? And does your business ...
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Sustainability | 7 min read
April 20, 2022

5 ways to change up your shipping for a happier planet

The last few years have been an amazing time to launch a small business or side hustle. Shoppers are more willing than ever to order online, while seeking out makers and ...
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Starting an Online Store | 4 min read
March 8, 2022

Ladies who launch: resources for the next generation of women-owned businesses

Since you’re on the Sendle blog right now, there’s a good chance you’ve read a number of stories about amazing women-owned small businesses. In fact, more than half of the ...
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Thought Leaders | 6 min read
January 18, 2022

Smarter, authentic, and people-centric: 4 small business trends for 2022

With 2020 being a year of unprecedented upheaval, 2021 was when we regained our footing and adapted to the new normal. So what’s in store for 2022?
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Packing & Shipping | 3 min read
January 6, 2022

Do customers really care if your packaging is sustainable?

Small business shippers across Australia were shocked by surprise charges from Australia Post. They’re signing a petition to demand an end to penalties for using sustainable ...
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Starting an Online Store | 5 min read
December 7, 2021

What Google’s algorithm changes mean for small business

SEO and website navigation not exactly your jam? Well take a big deep breath and relax. Because we've got you covered with some dos and don'ts to help your small business ...
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Small Business Operations | 4 min read
November 28, 2021

Five fun ways to find sanity this peak season

If you’re tired of the same old self care suggestions, check out five off-beat and fun ones from Sendle to keep you sane this holiday season.
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Customer Stories | 3 min read
October 22, 2021

How Lolly Mail sets up for peak season success

There’s something about the holidays that kick everyone’s sweet tooth into overdrive. And for Lolly Mail, that means the holidays equate to a bona fide sugar rush.
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Small Business Operations | 6 min read
October 12, 2021

Top 6 ways Sendle has your back this holiday season

At Sendle, supporting small businesses has always been our top priority. And for the many small businesses we know and love, the holiday season is a pretty important time of ...
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Small Business Operations | 6 min read
September 17, 2021

From living room to warehouse: When is 3PL right for you?

Running a small business from your living room? A third-party logistics (3PL) provider may be a good option to help you grow. Here’s some words of wisdom on 3PLs, and when ...
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Small Business Operations | 6 min read
July 22, 2021

Omnichannel marketing: Developing a seamless customer experience

Omni means all. And omnichannel marketing refers to using all channels to create a unified experience for customers.
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Starting an Online Store | 5 min read
June 16, 2021

How to set up Instagram Shopping and why you should

As an eCommerce store owner these days, it’s not enough to optimize your website and rely on organic search traffic to get sales. You need to get yourself in front of your ...
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Packing & Shipping | 10 min read
June 14, 2021

Choosing the best shipping label printer for your small business

Shipping your goods to your customers would not be possible without the ever-important set of instructions you place gingerly on each package. With it, your delivery driver ...
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Starting an Online Store | 17 min read
May 26, 2021

The complete guide to starting a subscription box service

Subscription services are more popular than ever. Increasingly, people are choosing to simplify their lives by getting regular shipments of the things they love.
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Small Business Marketing | 29 min read
May 18, 2021

Top eCommerce SEO tips from experts to drive new traffic to your store

You can’t go too far into starting your online store without reading about the importance of search engine optimization (or more casually, SEO). It’s a fact of the online ...
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Starting an Online Store | 6 min read
May 12, 2021

What is a niche market: Why narrowing your focus can be a good thing

Excited to start an eCommerce store but can’t decide what to sell? Before you jump in and offer something that will satisfy everyone and their dog, it could be good to narrow ...
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Starting an Online Store | 8 min read
May 5, 2021

How to trademark your business name and protect your brand

Apart from that special formula you keep in the safe in the back, a trademark is one of your business’ most coveted assets. It’s what defines your business as uniquely yours ...
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Small Business Operations | 9 min read
April 29, 2021

Motivational quotes to get you pumped for the workday

Starting a business can be challenging at the best of times—there’s the juggling of finances, product rollouts, social media calendars, customer retention—and that’s all ...
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Starting an Online Store | 8 min read
April 26, 2021

Kickstarting your next big idea: Crowdfunding for small business

So, you’ve got a great idea for a new product or you are ready to bring your business to the next level. Great! So, how are you going to get funding? It’s a legitimate ...
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Sustainability | 6 min read
April 21, 2021

3 big ways small businesses can step up their sustainability efforts

When it comes to environmental impact, today’s consumers are more informed than ever before and demand a new level of transparency. And it's not just conscious consumers, ...
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Sustainability | 13 min read
April 19, 2021

Steps you can take to make your business more environmentally sustainable

Sustainability is a noble goal in and of itself. But, it’s also a no-brainer. Because if we’re only taking and never giving back, we’ll be out of a place to live.
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Starting an Online Store | 18 min read
April 12, 2021

How to start your small business at home (with infographic)

Starting a small business from the comfy confines of your home is a dream that you can absolutely realize. But, dreaming is only the start. You’ll need to get some pen and ...
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Starting an Online Store | 7 min read
April 6, 2021

20 best eCommerce & small business podcasts for growing your business

When you want to stand out and get ahead as a small business owner, knowledge is power. What’s the best way to keep educated about the latest e-commerce trends, tips, and ...
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Small Business Marketing | 8 min read
March 22, 2021

The 15 best eCommerce blogs to help you run your store smarter

The typical eCommerce store owner has a lot on their plate. A regular day at the office can include product sourcing, dealing with awkward customers, balancing the books, and ...
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Starting an Online Store | 6 min read
March 17, 2021

How to find the right products for your amazing subscription box

A subscription box service is an exciting offering, giving your customers something to look forward to on a regular basis. Once you’ve managed to narrow in on a strong niche ...
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Sustainability | 6 min read
March 16, 2021

Why become a B Corp?

In 2006, three chums in Pennsylvania up and left their careers to create an organization devoted to helping mission-driven companies increase their positive impact. They ...
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Small Business Marketing | 5 min read
March 8, 2021

Color psychology marketing: How to use color to convince them to buy

While first impressions may not be everything, in a world where there are products upon products to choose from, you want to make sure that your first impression is the ...
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