Are you making the most of Instagram Stories?
Hello again! So, February’s almost over. That means school’s back in and we’re just about ready for another holiday.
We know you wear 1000 different hats a day. To help you along, we’ve picked out a bite-size morsel to mull over with your morning coffee. You’re doing great, by the way.
How this Sendle customer uses the 'gram to humanise his brand
12 months ago, social stories became a three-way battle, with Facebook and Instagram rivalling Snapchat’s temporary content offering.
Since then, Instagram has changed the game with its story functionality. Statistics suggest Snapchat usage has declined between 15-40% since Instagram launched its own stories.
It’s also proven to be fertile ground for brands, with over half of brands on Instagram experimenting with the story function. The dynamic nature of Instagram Stories is conducive to compelling content with a sense of urgency for users, especially when employed as live video.
Sendle customer, Chris Cincotta, Melbourne-based photographer and the brains behind the colourful smorgasboard-feed @melbourneiloveyou and Humans in Melbourne), uses Stories to take his viewers on a journey of where their parcels come from and go.
Chris gives users an interactive and unobtrusive peek behind-the-scenes of production for his beautiful photo-book. They also play a pivotal role in humanising his brand even further.
With minimal effort, his audience can glimpse products and events, participate in polls, make direct inquiries, and navigate to related content. He even makes parcel delivery look exciting - check out his story below:
Show and tell: @melbourneiloveyou uses Stories to take his 71k strong fanbase along on the journey with him.
The Sendle Team