The candy retail market is getting highly competitive in Canada, so keeping loyal candy lovers on their side while attracting new ones is number one for Candy Paradise.
Thankfully, it’s been a tasteful ride since their launch. They’re continuously expanding their offerings by adding limited-edition, hard-to-find candies to their website every week; orders are coming in regularly; and treats are on the move as usual. Plus, their processes and sales got even better when they started shipping with Sendle in 2023.
Bringing the sugar rush lockdown and beyond
A lot of people have lockdown silver linings, and Danial Hassan, Founder of Candy Paradise, has hers wrapped in a sweet story, too. She got laid off from her job during the COVID-19 pandemic, but not too long after, she noticed that online shopping was really taking off. Banking on her passion for sweets, she grabbed the opportunity to turn over a new leaf.
Danial started ordering unique, hard-to-find candies from different parts of the globe—from Haribo to Mike and Ike to SweeTARTS to Starburst, among many others—and opened her own online candy store, the Candy Paradise. Her business has grown steadily from then on, featuring mystery boxes and seasonal treats on top of their usuals, and has also expanded on Shopify and other social media platforms.
Making more sweet dough by lowering shipping costs
Candy Paradise got off to a great start, but rising shipping costs took bigger bites into their profits after the pandemic. Danial knew this might cause a sour patch for the business, so she eagerly looked for carriers with lower shipping rates. That’s when she found Sendle in 2023.
~ Danial Hassan, founder, Candy Paradise
Now, Candy Paradise is saving big on deliveries and bringing more money back to their business. With these savings, they’re also able to offer discount vouchers, giveaways, and random freebies, making shopping more fun and exciting for their customers.
Shopify order fulfillment now a piece of cake
Sendle integrates quickly on Shopify, streamlining order fulfillment for online sellers, from receiving orders to delivery.
For Danial, using Sendle on Shopify “has been a smooth experience.” She can focus more on customer satisfaction, growing her business, and less on logistics because everything is hassle-free.
“I particularly enjoy using Sendle’s system for creating labels and tracking invoices. The platform is well-designed, user-friendly, and never gives me trouble. It’s incredibly simple to navigate and integrates seamlessly with my online store, which makes managing shipments a breeze,” she shared.
The cherry on top: Flexibility with free pickups
Sendle’s free pickup option allows Candy Paradise to save more time and money—and for Danial, more flexibility and increased productivity.
“[Managing] an online store while holding a full-time job made it difficult to find time for tedious tasks like dropping off orders. Sendle has significantly helped by offering free pickup services, which was a game-changer for me,” Danial highlighted.
Happy customers are the best treat for Candy Paradise
The Candy Paradise team has a good relationship with their customers, so they’d love to keep it that way. The good thing is that their customers are totally pleased with Sendle’s shipping services, so they’ve got one less thing to worry about.
“Since switching to Sendle, my customers have appreciated the improved shipping experience, particularly the timely deliveries,” Danial continued.
For the upcoming year, they’re aiming to make Candy Paradise the go-to online candy store in North America and they plan to achieve it with a jar of cool tricks. They’re also working on a subscription service that offers exclusive access to rare, seasonal candies, so customers would have something to look forward to each month.
Top shipping cravings quenched for real
As Candy Paradise continues to sprinkle its magic online, Sendle remains their preferred shipping partner. They’re enjoying all the best bits of Sendle on Shopify, including competitive rates, real-time tracking, 24/7 customer support, free pickups, up to $100 cover against loss or damage, easy returns, and 100% carbon neutral deliveries.
Meanwhile, if you’re a Shopify store owner and are interested in integrating Sendle into your shop, here’s a quick step-by-step guide:
- Go to the Sendle Dashboard.
- Click ‘Integrations'.
- Continue to ‘Shopify’ and click ‘Connect.’
- Log in to your Shopify account.
- And you’re done! You can already start shipping with Sendle.
To shop treats and sweets from Candy Paradise, visit their website or Instagram.
Photo courtesy: Candy Paradise