Sendle Academy Week 5: Let's create an unforgettable unboxing experience

Unboxing. It’s a new-ish phenomenon where folks film as they open their shopping hauls from designer stores – picture goods in branded carry bags, lovingly wrapped in voluminous white tissue paper by the shop sales assistant. But modern unboxing, thanks in part to the pandemic, has become a thoughtfully crafted post-eCommerce-purchase experience, often with professional pick-and-packers involved. And it has the power to make every aspect of the online shopping experience unforgettable (including the tissue paper).

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