Running a small business from your living room? A third-party logistics (3PL) provider may be a good option to help you grow. Here’s some words of wisdom on 3PLs, and when ...

Omni means all. And omnichannel marketing refers to using all channels to create a unified experience for customers.

Whether you’re a climate warrior, aspiring environmentalist or just a mindful human wandering the earth, you’ve likely heard a thing or two about the wastefulness of ...

A logo identifies. It can be telling without saying a word. A really great logo sticks with you and inspires confidence in a brand. It’s the beginning of a conversation with ...

Guerrilla marketing is a style of promotion that is unconventional, unexpected, and (most excitingly) low cost when compared with traditional marketing. It’s just the thing ...

Apart from that special formula you keep in the safe in the back, a trademark is one of your business’ most coveted assets. It’s what defines your business as uniquely yours ...

These days, modern-day businesses have an abundance of channels to sell their wares. Gone are the days where the print copy classifieds were the holy grail to reach customers.

A pioneer for online shopping allowing customers to sell directly to each other, eBay is ‘the OG’ when you think of online marketplaces. And it is still a massive player in ...

Instagram is one of the most popular social media channels out there. It’s where individuals and businesses alike hang out to moon over pretty pictures and shop for ...

Instagram is a visual mecca for small businesses, attracting around 200 million eyeballs to at least one business profile daily.

Looking back on the brief history of online shopping, it wasn’t clear at the time that a humble Amazon book sale in 1995 would spark the beginning of an online shopping ...

Shipping is one of the most important parts of the customer journey (and oh so exciting too). It represents the final steps of the customer experience and it is what they’ll ...

Successful and influential marketing demonstrates a solid understanding of the customer, their needs, and their expectations.

The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.

Reminiscent of your local arts and crafts fair, yet more mature and online, Etsy is redolent with that trade show nostalgia. A global internet marketplace, Etsy is a mecca ...

Return shipments are expected to cost $550 billion this year alone, according to US research. Not a cheap change of heart.

Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.

More than half of our first impressions about a person are built from visual cues (55 percent). And our prevailing views about them are formed within the first seven seconds ...

You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...