Drop Offs
Pretty things can come from difficult times, indeed.
BeautyRitual ran into shipping bumps during the 2024 Canada Post strike, so they looked for an alternative carrier to keep their business moving. The positive twist? They found Sendle, saved up to 20% on deliveries, and improved their entire shipping game.
A brand blooming through the rough patches
BeautyRitual’s journey began when the world was at a standstill: during the COVID-19 pandemic in 2020. Jon Cianciullo and Charmaine Cianciullo (a seasoned esthetician and day spa entrepreneur) started selling skincare products and cosmetics online just to make the most of their time at home.
Unlike one-size-fits-all solutions, they offer a personalized touch by using online quizzes to recommend products tailored to each customer’s unique skin needs. You can also sort product listings based on your skin type.
The business grew fast, in a way they pleasantly didn’t anticipate. BeautyRitual has gained thousands of loyal customers, and is now the largest Eminence Organics (an award-winning skincare line with products made of natural, organic and Biodynamic ingredients) retailer in Canada.
The strike clogging their shipping routine
BeautyRitual has been shipping 100+ parcels per day and was sending most parcels with a traditional carrier. Sometimes, the tricky high-volume shipping with them frustrates the BeautylRitual team, but nothing really pushed them to switch to a different provider.
However, in November 2024, news came out saying shipping services could be delayed or parcels not delivered at all because of the strike. BeautyRitual’s customers were anticipating their shipments, so Jon knew he must find an alternative carrier as soon as possible.
Integrating Sendle into ShipStation and Shopify, and saving up to 20% on shipping
Jon searched for alternative carriers and was immediately drawn to Sendle for its low rates and extensive benefits. Since they use ShipStation and Shopify, finding out Sendle’s seamless integration was the moment they knew ‘this was the one.’
~ Jon Cianciullo, Owner, BeautyRitual.ca - Eminence Organics Canada
The cherry on top was that they've saved up to 20% on shipping per parcel. They’ve been offering free shipping on all orders ever since, so the cost savings even made it more sustainable for the brand.
But there’s more: Sendle’s best feature for BeautyRitual
Jon recently wrote a positive review for Sendle’s customer service on Trustpilot, saying the support team “is amazing, responds within minutes, and is actually helpful.”
He reiterated this in the process of doing this article, and said “the best feature of Sendle is the customer support. It is the best of any other shipping courier or logistics partner we have ever seen. There are no unhelpful chatbots or endless automated questions. You speak to a real person who can actually help you and answer your questions,” he added.
From a quick fix to making Sendle their shipping holy grail
BeautyRitual has been shipping with Sendle since then, and is now their main shipping provider, sending most of their parcels with us.
~ Jon Cianciullo, Owner, BeautyRitual.ca - Eminence Organics Canada
Jon said they also like the Sendle Dashboard, and the tracking page offers exactly what they need to stay on top of their shipments.
“The tracking page is also very innovative as it includes all the relevant information, support details, and buttons to manage support for the shipment. All other couriers should take inspiration from Sendle’s tracking page,” Jon shared.
Keep your business moving like BeautyRitual
With ongoing talks about a potential postal strike happening again, your best bet is to prepare early, look for alternative carriers, or consider carrier diversification.
Sendle is here for you, committed to keep your business moving with affordable rates and lots of benefits:
- Free pickups and strategically located drop off locations
- Real-time tracking
- 24/7 support from real, attentive people
- Up to $100 cover against loss and damage
- 100% carbon neutral deliveries
- Easy integrations with leading ecommerce and shipping platforms
- No minimums, no hidden fees, no subscriptions required
Photo courtesy: BeautyRitual