Sendle blog

Find your bright side in sustainable shipping and small business growth.

Starting an Online Store | 6 min read
December 7, 2020

Social proof: What it is and why you should be doing it

When you’re on the hunt for a new skincare product and a friend recommends a $10 facial serum that none other than Kim Kardashian also swears by, you’re probably going to be tempted to investigate.

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Starting an Online Store | 11 min read
December 3, 2020

How to start your online t-shirt business the right way

Did you know that the best time to start an eCommerce store is right now? According to a recent study conducted by Statista, eCommerce sales are predicted to surpass $740 ...
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Customer Stories | 8 min read
November 30, 2020

Carbon neutral, ethical jewelry inspired by the Pacific Northwest

Jewelry is defining. The art you display on your body dictates the person you are to the rest of the world. Where you buy your jewelry (and where it came from) defines who ...
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Webinars | 36 min read
November 27, 2020

Retail Charm School, birthday edition: Making cookies, raising funds

Friend of Sendle and retail coach extraordinaire, Chris Guillot, does a regular show on her Instagram (@merchantmethod) called Retail Charm School. She dedicated this episode ...
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Starting an Online Store | 6 min read
November 24, 2020

How to use Google My Business to get more customers (for free)

Google. It’s such a big search engine it’s become synonymous with searching for something online. Just think about how many times you've told someone, or been told, to ...
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Starting an Online Store | 7 min read
November 23, 2020

How to start your Etsy shop: A step by step guide

Etsy is one of the most accessible online marketplaces for small online retailers. With a massive global audience and the ability to reach them with ease (and a bit of SEO ...
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eCommerce Platforms | 38 min read
November 20, 2020

Optimising for Online: A webinar brought to you by Shopify, Stripe, and Sendle

Christmas 2020 is expected to be the busiest online shopping season in Australian history! To help our small business community get prepared early, we held a virtual event ...
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Customer Stories | 39 min read
November 19, 2020

Hey Sendler, Ep 6: Harnessing social change through small business

Here we are with our sixth episode of Hey Sendler! This time, Jenn chats with Jenni Moon of No Rival Industries, a startup focused on impact projects that make positive ...
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Sustainability | 13 min read
November 18, 2020

21 Shopify stores for going Zero Waste now

The Zero Waste movement has gained steam in the last few years. And, with good reason! It’s becoming more and more obvious that we can’t sustain our usual routines without ...
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eCommerce Platforms | 3 min read
November 11, 2020

Woo! Our US WooCommerce dashboard integration is live

WooCommerce is the eCommerce platform of choice for over a million online stores in the US alone. Our new dashboard integration gives these sellers a simple way to ship 100% ...
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Customer Experience | 8 min read
November 10, 2020

eCommerce trends: Staying ahead of the curve in 2020

Looking back on the brief history of online shopping, it wasn’t clear at the time that a humble Amazon book sale in 1995 would spark the beginning of an online shopping ...
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Starting an Online Store | 6 min read
November 5, 2020

How to optimize your checkout process to drive sales and conversions

They’ve seen your marketing. They’ve browsed your products. They’ve even added a few to their cart. Then, at the last minute, they pull out. 😭
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Starting an Online Store | 6 min read
November 3, 2020

How to build trust with your customers and make your sales grow

Would you hand over your credit card details to a website that’s riddled with spelling errors and looks like it was made in 1996? Imagine entrusting your security to a ...
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4 min read
November 2, 2020

What’s with all the shipping surcharges in the US?

The price you see isn’t always the price you end up with—it’s an unfortunate truth in life. No less so in shipping.
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eCommerce Platforms | 6 min read
October 29, 2020

Buy It Now vs Auction: How to sell most effectively on eBay

When listing a product on eBay, you have two choices: auction or Buy It Now. It can really feel like a daunting decision.
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Customer Stories | 38 min read
October 28, 2020

Hey Sendler, Ep 5: Three dads and a sustainable side hustle

For our fifth episode of Hey Sendler, Jenn convened a gathering of the dads from Jill & Joey to talk about their sustainable reusable bag side hustle. They are our first ...
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Customer Stories | 8 min read
October 26, 2020

White Buffalo Land Trust: Preserving persimmons & supporting regenerative agriculture

Regenerative agriculture is an ideological shift in the way we farm, with the express goal of maintaining and improving the land. The benefits of this way of farming are ...
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eCommerce Platforms | 3 min read
October 23, 2020

New Etsy Payments feature: US shoppers can now pay in installments

Selling more expensive products comes with a more reticent customer base, all at home with their cursors uncertainly hovering over that ‘Buy’ button. Big numbers are ...
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Sustainability | 8 min read
October 22, 2020

10 awesome unboxing experiences that spotlight sustainability

If you’re using the internet in 2020, you’ve most likely come across the phenomenon that is unboxing experiences. It involves a person unpacking or unwrapping a package ...
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Small Business Marketing | 30 min read
October 21, 2020

Hey Sendler, Ep 4:  Making products pop with great photography

For our fourth episode of Hey Sendler, Jenn talked with Shidume Lozada all about product photography. Nothing sells a product online as well as incredible photography and in ...
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Starting an Online Store | 7 min read
October 19, 2020

How to craft the perfect shipping policy to drive loyalty

Shipping is one of the most important parts of the customer journey (and oh so exciting too). It represents the final steps of the customer experience and it is what they’ll ...
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Customer Stories | 8 min read
October 15, 2020

Dough Dealer: Everything you need for your perfect loaf

Bread is a simple food—water, flour, yeast, salt mixed and coaxed to life through time and heat. For such a simple thing, its effect on us is complex.
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eCommerce Platforms | 9 min read
October 13, 2020

How to sell on Facebook Marketplace the right way

When Facebook launched Facebook Marketplace back in 2016, it was created with businesses and communities in mind. For example, think yard sales and spring cleaning: the ...
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Customer Stories | 4 min read
October 12, 2020

Sendle’s 2020 brand campaign: Quirky, magical, all about the hustle

2020—a year like no other! As the end fast approaches (mercifully so), we felt it was time to inject a little fun and a bit of magic into the Sendle-sphere with our newest ...
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Starting an Online Store | 10 min read
October 8, 2020

How to prepare your store for the big Black Friday rush

As we move into a very different holiday season, store owners need to get prepared for one of their most consequential holidays—Black Friday (and its companion, Cyber Monday).
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Customer Stories | 7 min read
October 7, 2020

No Rival, Volume 2: Fighting voter suppression with apparel

In a first for Sendle’s series of customer stories, we’ve got a repeat! No Rival Industries is back with their second impact project, an effort to help give identity to those ...
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Webinars | 36 min read
September 28, 2020

Hey Sendler, ep 3: Self-care for the small business owner [Webinar]

Welcome to the third episode of our ongoing webinar series, Hey Sendler! This time Jenn spoke with Moji Igun, founder of Blue Daisi Consulting, to talk about self-care for ...
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Small Business Marketing | 7 min read
September 24, 2020

How to use cognitive biases to understand your customers and sell more

Successful and influential marketing demonstrates a solid understanding of the customer, their needs, and their expectations.
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Sustainability | 4 min read
September 24, 2020

Standing in solidarity with the 2020 global youth climate strikers

It’s incredible how a crisis brings people together. Whether it's an airborne virus or climate disasters wreaking havoc, we've united to help our communities get through it.
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Customer Experience | 12 min read
September 21, 2020

Socially distant gift guide: 9 ideas for thoughtful gifting during COVID

You’ve spent hours on the phone—or FaceTime or Zoom or Hangouts or Houseparty—connecting and reconnecting with the people you cannot physically hang out. You want some way of ...
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