eCommerce SEO: How to write meta descriptions that make shoppers click
Meta descriptions are often seen as just one more confusing, SEO-related algorithm thingy that will probably make your head spin unless you’re some sort of technical whizz. But, in reality, it’s simple.
You’re getting a ton of traffic to your store, your conversion rates are high, you have way more social media followers than you ever thought possible, but your monthly ...
You’ve created an online store, added professional photography to every product page, and splattered your brand all over social media. Do you really need to bother with FAQs ...
When you’re on the hunt for a new skincare product and a friend recommends a $10 facial serum that none other than Kim Kardashian also swears by, you’re probably going to be ...
Did you know that the best time to start an eCommerce store is right now? According to a recent study conducted by Statista, eCommerce sales are predicted to surpass $740 ...
Google. It’s such a big search engine it’s become synonymous with searching for something online. Just think about how many times you've told someone, or been told, to ...
Etsy is one of the most accessible online marketplaces for small online retailers. With a massive global audience and the ability to reach them with ease (and a bit of SEO ...
Would you hand over your credit card details to a website that’s riddled with spelling errors and looks like it was made in 1996? Imagine entrusting your security to a ...
Shipping is one of the most important parts of the customer journey (and oh so exciting too). It represents the final steps of the customer experience and it is what they’ll ...
As we move into a very different holiday season, store owners need to get prepared for one of their most consequential holidays—Black Friday (and its companion, Cyber Monday).
Your About Us page is a very important part of your online store. When someone walks into a small brick-and-mortar shop, there’s a face behind the counter. They can see who ...
You should know that when people visit your eCommerce store, they’ll likely take a gander at your About Us or Meet the Team page. In fact, 52% of people want to see the About ...
Whether because you just want to be your own boss or because life has thrust you into it, starting a small business from home is absolutely in the cards.
Our guest contributor today is Chris Guillot, founder and retail consultant at Merchant Method. Chris works to empower small brands to succeed in a changing market and grow ...
The success of a business is dependent on a whole host of interconnected ingredients. Obviously, you want to sell something that people want to buy. And, you need to get it ...
You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...
If you are on Shopify, you know how easy it makes it to sell your stuff online, right from the get-go. Its out-of-the-box capabilities are robust and this is why so many ...
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