Sendle blog

Find your bright side in sustainable shipping and small business growth.

Starting an Online Store | 6 min read
November 3, 2020

How to build trust with your customers and make your sales grow

Would you hand over your credit card details to a website that’s riddled with spelling errors and looks like it was made in 1996? Imagine entrusting your security to a Geocities page!

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eCommerce Platforms | 6 min read
October 29, 2020

Buy It Now vs Auction: How to sell most effectively on eBay

When listing a product on eBay, you have two choices: auction or Buy It Now. It can really feel like a daunting decision.
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Customer Stories | 38 min read
October 28, 2020

Hey Sendler, Ep 5: Three dads and a sustainable side hustle

For our fifth episode of Hey Sendler, Jenn convened a gathering of the dads from Jill & Joey to talk about their sustainable reusable bag side hustle. They are our first ...
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Sustainability | 8 min read
October 22, 2020

10 awesome unboxing experiences that spotlight sustainability

If you’re using the internet in 2020, you’ve most likely come across the phenomenon that is unboxing experiences. It involves a person unpacking or unwrapping a package ...
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Small Business Marketing | 30 min read
October 21, 2020

Hey Sendler, Ep 4:  Making products pop with great photography

For our fourth episode of Hey Sendler, Jenn talked with Shidume Lozada all about product photography. Nothing sells a product online as well as incredible photography and in ...
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Starting an Online Store | 7 min read
October 19, 2020

How to craft the perfect shipping policy to drive loyalty

Shipping is one of the most important parts of the customer journey (and oh so exciting too). It represents the final steps of the customer experience and it is what they’ll ...
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eCommerce Platforms | 9 min read
October 13, 2020

How to sell on Facebook Marketplace the right way

When Facebook launched Facebook Marketplace back in 2016, it was created with businesses and communities in mind. For example, think yard sales and spring cleaning: the ...
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Customer Stories | 4 min read
October 12, 2020

Sendle’s 2020 brand campaign: Quirky, magical, all about the hustle

2020—a year like no other! As the end fast approaches (mercifully so), we felt it was time to inject a little fun and a bit of magic into the Sendle-sphere with our newest ...
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Starting an Online Store | 10 min read
October 8, 2020

How to prepare your store for the big Black Friday rush

As we move into a very different holiday season, store owners need to get prepared for one of their most consequential holidays—Black Friday (and its companion, Cyber Monday).
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Webinars | 36 min read
September 28, 2020

Hey Sendler, ep 3: Self-care for the small business owner [Webinar]

Welcome to the third episode of our ongoing webinar series, Hey Sendler! This time Jenn spoke with Moji Igun, founder of Blue Daisi Consulting, to talk about self-care for ...
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Small Business Marketing | 7 min read
September 24, 2020

How to use cognitive biases to understand your customers and sell more

Successful and influential marketing demonstrates a solid understanding of the customer, their needs, and their expectations.
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Sustainability | 4 min read
September 24, 2020

Standing in solidarity with the 2020 global youth climate strikers

It’s incredible how a crisis brings people together. Whether it's an airborne virus or climate disasters wreaking havoc, we've united to help our communities get through it.
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Customer Experience | 12 min read
September 21, 2020

Socially distant gift guide: 9 ideas for thoughtful gifting during COVID

You’ve spent hours on the phone—or FaceTime or Zoom or Hangouts or Houseparty—connecting and reconnecting with the people you cannot physically hang out. You want some way of ...
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Customer Experience | 9 min read
September 17, 2020

How to use eCommerce UX to make your sales surge

Contrary to popular belief, the term ‘user experience’ (UX, if you are cool) isn’t just a buzzword. In fact, all the cool cats and kittens in tech are making frictionless ...
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Customer Stories | 31 min read
September 14, 2020

Hey Sendler, Ep 2: Getting the sauce on Boon [Webinar]

Welcome to the second installment of Hey Sendler, our first ever webinar series where we talk to small business owners and small business experts to learn their unique ...
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Sustainability | 3 min read
September 7, 2020

The votes are in and nature wins: Our newest carbon offset projects

Every year, Sendlers get to have their say on what carbon offset projects we invest in to keep every shipment 100% carbon neutral.
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Small Business Marketing | 6 min read
September 1, 2020

eCommerce personalization: Why it pays to know your customer

The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.
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Customer Experience | 38 min read
August 26, 2020

Hey Sendler, Ep 1: Developing relationships with paying customers [Webinar]

Welcome to the first installment of Hey Sendler, our brand new webinar series. Over the coming episodes, we will talk to small business experts and owners to learn tips and ...
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Small Business Marketing | 6 min read
August 24, 2020

How to use Instagram to drive customers to your cool new shop

So you’ve chosen what you’re selling and made the appropriate changes to bring more shoppers to your store. Fantastic job! What’s next?
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Small Business Marketing | 6 min read
August 17, 2020

9 compelling reasons you’ll love marketing on Pinterest

Pinterest is like the alternative arty cousin to social media giants like Facebook, Twitter, and Instagram. So, exactly what is it and why should you incorporate it into your ...
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Customer Experience | 10 min read
August 11, 2020

19 Father’s Day gift ideas for all the types of dads

Fathers are particular creatures, seemingly easy to define but like an onion, they are layered (and occasionally pungent). Just below that top layer of dad is another dad ...
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eCommerce Platforms | 9 min read
August 3, 2020

Etsy SEO: How to drive more shoppers to your store

OK, you’ve set up your Etsy storefront. Great job! Now those witty newborn onesies you’ve been working so hard on will just fly off the shelves, right?
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eCommerce Platforms | 6 min read
August 3, 2020

What should you be selling on Etsy?

Reminiscent of your local arts and crafts fair, yet more mature and online, Etsy is redolent with that trade show nostalgia. A global internet marketplace, Etsy is a mecca ...
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Sustainability | 10 min read
August 3, 2020

19 Etsy shops to kickstart your Zero Waste lifestyle

We’ve all had that pang of regret as we toss out another empty plastic bottle or some superfluous plastic packaging. So much waste for something so small!
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Sustainability | 4 min read
August 2, 2020

What does it mean to be climate positive?

As the importance of environmentalism quickly dawns on the public consciousness, new eco-lingo starts echoing from marketing workshops through to the halls of power. Short, ...
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Sustainability | 7 min read
July 23, 2020

It’s B Corp Month: A badge of honor for doing good in the world

The B Corp movement is on the rise as more businesses commit to being a force for good in the world. July is B Corp month in Australia and New Zealand, so we chatted to local ...
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Sustainability | 2 min read
June 23, 2020

The consumer shift toward sustainable shopping [Infographic]

Becoming a sustainable company is a selfless pursuit for many eco-conscious business owners. But, increasingly, consumers are showing that they will gladly shell out their ...
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Sustainability | 4 min read
June 17, 2020

Sendle delivers first fleet of solar powered electric vehicles in Australia

At Sendle, we take our commitment to the environment very seriously which is why we’re doubling down on our efforts to provide shipping that’s good for the world.
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Customer Experience | 8 min read
May 27, 2020

How to boost sales and reduce shopping cart abandonment [Updated]

Setting up an online store and making available all your wares is just the first step to creating a successful eCommerce operation. The slightest obstacle may thwart a ...
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Starting an Online Store | 7 min read
May 21, 2020

How to make a truly great About Us page

Your About Us page is a very important part of your online store. When someone walks into a small brick-and-mortar shop, there’s a face behind the counter. They can see who ...
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