Kickstarting your next big idea: Crowdfunding for small business
So, you’ve got a great idea for a new product or you are ready to bring your business to the next level. Great! So, how are you going to get funding? It’s a legitimate question and you need to figure it out quickly.
When it comes to environmental impact, today’s consumers are more informed than ever before and demand a new level of transparency. And it's not just conscious consumers, ...
The world, as a whole, makes a lot of waste. A lot. Two billion tons a year, in fact. And it’s not hard to see its destructive effects, such as habitat loss. While that ...
There are so many ways for businesses to become more sustainable. It doesn’t stop at reducing the amount of energy you use or instituting a recycling program (but you should ...
Humans are a dynamic animal—ambitious, intelligent, caring—with a baffling set of contradictory traits—destructive, myopic, careless. But when we set our minds to something, ...
Sustainability is a noble goal in and of itself. But, it’s also a no-brainer. Because if we’re only taking and never giving back, we’ll be out of a place to live.
WooCommerce is a blank slate for the stores that use it, allowing them to customize and adjust their site as they see fit. Part of making WooCommerce work for you is in the ...
Starting a small business from the comfy confines of your home is a dream that you can absolutely realize. But, dreaming is only the start. You’ll need to get some pen and ...
When we think of marketing, we often associate it with attracting customers, but that doesn’t mean that our existing customers can’t help us do that. They’ve got a lot to say.
When you want to stand out and get ahead as a small business owner, knowledge is power. What’s the best way to keep educated about the latest e-commerce trends, tips, and ...
We're back! And we're kicking off season two of Hey Sendler with something flashy and fun—sustainable packaging! To tell us all about amazing unboxing experiences, we've got ...
These days, modern-day businesses have an abundance of channels to sell their wares. Gone are the days where the print copy classifieds were the holy grail to reach customers.
We buy things all the time, as the need or want arises and are guided by our reserves of disposable income. But, where we are directing these funds is what really matters. ...
A pioneer for online shopping allowing customers to sell directly to each other, eBay is ‘the OG’ when you think of online marketplaces. And it is still a massive player in ...
Creating a sense of loyalty in your customers is important to keep them coming back for more. Finding new customers is great but retaining existing customers is even better. ...
The typical eCommerce store owner has a lot on their plate. A regular day at the office can include product sourcing, dealing with awkward customers, balancing the books, and ...
A subscription box service is an exciting offering, giving your customers something to look forward to on a regular basis. Once you’ve managed to narrow in on a strong niche ...
As much as we love shipping here at Sendle, sometimes the shipping process can feel repetitive. Each step, though really important, can feel tedious when you have to do it ...
In 2006, three chums in Pennsylvania up and left their careers to create an organization devoted to helping mission-driven companies increase their positive impact. They ...
Knowing exactly what to do when starting a new business is hard—some might say impossible. You try to check all the boxes, listen to the right people, recheck all the boxes, ...
While first impressions may not be everything, in a world where there are products upon products to choose from, you want to make sure that your first impression is the ...
For our last episode of 2020, Jenn had on Elisa Yip of the knitwear brand SSKEIN. Utilizing the sustainable fur of the noble alpaca, she has been able to create a longer ...
If you fancy yourself as a curious, customer-centric business owner who wants to create, make, and ship products people love, then performing great customer research (AKA UX ...
You’re getting oodles of traffic to your eCommerce store. You’re really proud of your products and you have an adoring set of social media fans. But why do you have more ...
Where you spend your money matters. As you hand over your hard-earned dollars, there is an implicit vote of confidence for what they are doing. So, it makes sense to wield ...
Instagram is one of the most popular social media channels out there. It’s where individuals and businesses alike hang out to moon over pretty pictures and shop for ...
The ancient history of fellas named Valentine is not about their fondness for romantic gestures but their penchant for routine martyrdom. Not exactly what you want to put in ...
The golden rule with ensuring your jewelry is safe lies in how you package your precious stones. You want them to travel safely, discreetly, and with style to your adoring ...
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