Nicole Webb's blogs

Small Business Operations | 6 min read
September 17, 2021

From living room to warehouse: When is 3PL right for you?

Running a small business from your living room? A third-party logistics (3PL) provider may be a good option to help you grow. Here’s some words of wisdom on 3PLs, and when ...
Read more
Small Business Operations | 6 min read
July 22, 2021

Omnichannel marketing: Developing a seamless customer experience

Omni means all. And omnichannel marketing refers to using all channels to create a unified experience for customers.
Read more
Sustainability | 5 min read
July 15, 2021

The tasty and tropical materials tackling our plastic waste problem

Whether you’re a climate warrior, aspiring environmentalist or just a mindful human wandering the earth, you’ve likely heard a thing or two about the wastefulness of ...
Read more
Starting an Online Store | 9 min read
June 24, 2021

How to create a logo without being a graphic designer

A logo identifies. It can be telling without saying a word. A really great logo sticks with you and inspires confidence in a brand. It’s the beginning of a conversation with ...
Read more
Small Business Marketing | 8 min read
May 11, 2021

Guerrilla marketing: Going unconventional with your marketing strategy

Guerrilla marketing is a style of promotion that is unconventional, unexpected, and (most excitingly) low cost when compared with traditional marketing. It’s just the thing ...
Read more
Starting an Online Store | 8 min read
May 5, 2021

How to trademark your business name and protect your brand

Apart from that special formula you keep in the safe in the back, a trademark is one of your business’ most coveted assets. It’s what defines your business as uniquely yours ...
Read more
Starting an Online Store | 9 min read
March 30, 2021

All the best websites to sell stuff online

These days, modern-day businesses have an abundance of channels to sell their wares. Gone are the days where the print copy classifieds were the holy grail to reach customers.
Read more
Starting an Online Store | 7 min read
March 24, 2021

The top-selling items on eBay to hit the ground running

A pioneer for online shopping allowing customers to sell directly to each other, eBay is ‘the OG’ when you think of online marketplaces. And it is still a massive player in ...
Read more
Productivity | 8 min read
February 11, 2021

How to regram: The art of reposting on Instagram

Instagram is one of the most popular social media channels out there. It’s where individuals and businesses alike hang out to moon over pretty pictures and shop for ...
Read more
Small Business Marketing | 9 min read
January 18, 2021

Your guide to driving social engagement with Instagram captions

Instagram is a visual mecca for small businesses, attracting around 200 million eyeballs to at least one business profile daily.
Read more
Customer Experience | 8 min read
November 10, 2020

eCommerce trends: Staying ahead of the curve in 2020

Looking back on the brief history of online shopping, it wasn’t clear at the time that a humble Amazon book sale in 1995 would spark the beginning of an online shopping ...
Read more
Starting an Online Store | 7 min read
October 19, 2020

How to craft the perfect shipping policy to drive loyalty

Shipping is one of the most important parts of the customer journey (and oh so exciting too). It represents the final steps of the customer experience and it is what they’ll ...
Read more
Small Business Marketing | 7 min read
September 24, 2020

How to use cognitive biases to understand your customers and sell more

Successful and influential marketing demonstrates a solid understanding of the customer, their needs, and their expectations.
Read more
Small Business Marketing | 6 min read
September 1, 2020

eCommerce personalization: Why it pays to know your customer

The hallmark of any successful business is its ability to grow and retain loyal customers. At its core is understanding who your customers are and knowing what they need.
Read more
eCommerce Platforms | 6 min read
August 3, 2020

What should you be selling on Etsy?

Reminiscent of your local arts and crafts fair, yet more mature and online, Etsy is redolent with that trade show nostalgia. A global internet marketplace, Etsy is a mecca ...
Read more
Customer Experience | 6 min read
March 31, 2020

Tips to keep your eCommerce returns to a minimum

Return shipments are expected to cost $550 billion this year alone, according to US research. Not a cheap change of heart.
Read more
Small Business Marketing | 7 min read
March 24, 2020

5 eCommerce email marketing tips to cut through the clutter

Email is one of the most common and effective channels for connecting with your customers. Make the best of that with a powerful email marketing strategy.
Read more
Small Business Marketing | 4 min read
March 12, 2020

How to use stunning images to create picture perfect websites

More than half of our first impressions about a person are built from visual cues (55 percent). And our prevailing views about them are formed within the first seven seconds ...
Read more
Starting an Online Store | 4 min read
January 23, 2020

How to write fabulous product descriptions that really sell

You’ve spent time and money crafting some beautiful images to show your product in its best light. And while it’s true—the product image is a customer's first impression—the ...
Read more

Get small biz tips in your inbox. Join us!

Never spammy, always pleasant.