Sendle blog

Find your bright side in sustainable shipping and small business growth.

Small Business Marketing | 9 min read
November 28, 2022

Google analytics for beginners: Grow your small business online

Introducing Google Analytics for beginners! Specifically, Google Analytics 4 (GA4), the younger, cooler version of the old Universal Analytics (UA). And with GA4 replacing UA completely from July 2023, online business owners are pushed back into learning mode again. And if you’re totally new to both of these platforms, don’t worry because Sendle’s got you covered.

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Small Business Marketing | 6 min read
November 16, 2022

Holiday promotion ideas to capture more customers this season

Don’t be caught off guard this holiday season. Because this year (*queue Billy Mack’s Love Actually song tune*) inflation is all around us. Shoppers are expected to buy fewer ...
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Customer Stories | 4 min read
November 10, 2022

Conscious consumerism with Green Friday, Seed & Sprout and Sendle

Green Friday is on a mission to disrupt retail consumerism; an alternative to the bargain-seeking, mindless-consumerism of pre-Christmas shopping events like Black Friday and ...
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Packing & Shipping | 9 min read
November 7, 2022

Prep for peak season with our holiday eCommerce checklist

From chatbots and cheery communication to staff hires and good tape, it doesn’t hurt to be extra prepared for eCommerce’s busiest time of year: the holiday season.
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Sustainability | 4 min read
November 3, 2022

Sendle becomes Climate Neutral Certified

We’re deepening our commitment to a more sustainable future.
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Sustainability | 6 min read
October 31, 2022

Green Friday: an earth-friendly alternative to frenzied consumerism

In less than a month, we’ll be in the grip of the biggest online shopping event in the world…Black Friday 🖤🛍️🛒 . But, with more buying and selling comes an even bigger ...
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Starting an Online Store | 8 min read
October 26, 2022

How to sell on Shopify: A step by step guide

If you’re considering setting up an online store, you’ve no doubt stumbled upon Shopify. One of the most popular platforms for online selling, it’s not just for small ...
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Customer Experience | 5 min read
October 26, 2022

Reclaim space and free up money by shipping made-to-order

A lot of small businesses start in people’s homes, and nobody wants to live in a packed warehouse. We talked with illustrator Elizabeth Person about shipping made-to-order ...
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eCommerce Platforms | 6 min read
October 24, 2022

Shifting to a circular business model with Buy Nothing New and Sendle

The resale market is growing 11-times faster than traditional retail. So, how can brands get involved in the circular economy, manage more sales and help us all live more ...
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Sustainability | 8 min read
October 18, 2022

Puggles, twirling devils & the Frida Kahlo of birds? Worth protecting!

What looks like a cross between a boot brush and a sloth, can be held (gingerly) in two hands and has a name that, in Latin, means quick tongue? Nope, it’s not your ...
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4 min read
September 26, 2022

2022 rate update (AU): a little up, a little down on 17 October

Sendle is loved by small businesses across Australia, the US and Canada (yep, we’re there too, now!). Why? We back your small business by making shipping discounts usually ...
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Customer Stories | 6 min read
September 22, 2022

Making the bathroom your favorite room in the house: Oliver Thom

Oliver Thom believes that the bathroom is the most important room in a home. It’s a place of reflection, relaxation, and most importantly a retreat from the stresses of daily ...
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Customer Stories | 11 min read
September 21, 2022

War on Waste Weekly: fighting plastic waste with eco-friendly soap

In 2017, journalist Helen Barry was shocked by what she saw in a television documentary about plastic waste. But rather than giving in to despair, she decided to fight. In ...
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Sendle News | 3 min read
September 15, 2022

Sendle brings small businesses in Canada a new way to ship

Since we started, Sendle has been on a mission to build shipping that’s good for the world. We have ambitious goals and want to see a future where every small, independent ...
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Sustainability | 6 min read
September 15, 2022

Sendle Academy: Six steps to sustainable shipping

You’ve survived six whole weeks of Sendle Academy, and your report card is in. Read on for the most important takeaways from the last six weeks and to find out if you’ve ...
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Customer Experience | 8 min read
September 7, 2022

Sendle Academy Week 6: 5 steps to writing a rad returns policy

Return policies when shopping online are a lot like the rules to a board game; it’s hard to enjoy (and win) without knowing the rules. When launching an online store, it’s ...
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Starting an Online Store | 8 min read
September 5, 2022

How small businesses benefit from the May 2022 Google Core Update

If your small business has a website, you may have noticed that your organic online presence on search results has been fluctuating since May 2022. What you should know is ...
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Packing & Shipping | 7 min read
August 31, 2022

Sendle Academy Week 5: Let's create an unforgettable unboxing experience

Unboxing. It’s a new-ish phenomenon where folks film as they open their shopping hauls from designer stores – picture goods in branded carry bags, lovingly wrapped in ...
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Packing & Shipping | 9 min read
August 24, 2022

Sendle Academy Week 4: How to make shipping a bold, brand statement

Branding is more than your business’s visual style. It’s your attitude and personality, and it touches every aspect of the customer experience. That’s why keeping your brand ...
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Sustainability | 7 min read
August 17, 2022

Sendle Academy Week 3: The solution to fast fashion? Pick a sustainable marketplace

One way to fight the environmentally-unfriendly fast fashion industry is to give well-made clothes and accessories a longer life by reselling them and buying them used. But ...
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Customer Stories | 11 min read
August 15, 2022

Don’t forget Dad! Father’s Day gifts for 2022, shipped sustainably

It’s almost Father’s Day in Australia, which means it’s time to buy something for the man who has everything. Or at least everything he wants. Don’t give up! Surprise him ...
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Packing & Shipping | 14 min read
August 10, 2022

Sendle Academy Week 2: How to write a killer shipping policy

You can’t have a good online shopping experience without good shipping. In fact, all the goodwill and trust built up via branding and advertising, a great storefront, and of ...
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Small Business Operations | 7 min read
August 3, 2022

Sendle Academy Week 1: Should I offer free shipping?

Two magic words that make people want to buy: FREE SHIPPING. But what’s free for your customers can be costly for you. We explore why complimentary shipping works so well, ...
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Packing & Shipping | 4 min read
July 28, 2022

Sendle Academy: class is in session!

Thinking about starting an eCommerce business? Wondering if you could be doing anything differently in one you already own? Even though shipping’s our favorite part, Sendle ...
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Sustainability | 3 min read
July 27, 2022

Single-use ain't sexy: recycle with Sendle & Great Plastic Rescue

When you think of lightweight, single-use plastic bags, what comes to mind? Is it the moment your grocery haul spewed from the flimsy torn bag, scrambling your eggs ...
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Small Business Marketing | 7 min read
July 14, 2022

6 reasons free samples make eCommerce marketing sense

We’ve all walked by the person handing out a new weird and wonderful tasting chocolate in the supermarket or department store (don’t mind if I do!). Some of us may have ...
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Packing & Shipping | 9 min read
June 29, 2022

4 ways to celebrate with a greener new financial year

The ticking over from one financial year to another is a really good time for a small business sustainability temperature check. Luckily, there are a ton of ways you can make ...
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Small Business Marketing | 9 min read
June 23, 2022

How to advertise on Google: A beginner’s guide

Google Ads is an incredibly effective way to reach new customers and grow your small business. And it couldn’t be simpler: create an advertising campaign, design an ad, and ...
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Customer Stories | 10 min read
May 26, 2022

Shopping for your small business? Start with fellow Sendlers

Small business owners have a lot on their plate. There’s always too much to do in too little time. Your business is your baby, and you’ve poured your heart and soul into big ...
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Packing & Shipping | 6 min read
May 20, 2022

Sendle Australia’s sweet suite of shipping services

At Sendle, we’re all about bringing you better shipping services. Over the last few months, that’s meant a whole new suite of services for Sendlers in Australia.
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