About Sofia Francheska Insua

Sofia is a Search Engine Optimization specialist for Sendle. She joined Sendle in 2022 after working for Southeast Asia’s ecommerce giant Shopee, bringing with her years of digital marketing and SEO experience. She specializes in content optimization and SEO data analysis. She was also a member of a youth group for sustainability based in the Philippines, after graduating from the University of the Philippines with a degree in Organizational Communication. She contributes to the Sendle blog by writing on topics that revolve around digital marketing and sustainability.

Sofia Francheska Insua's blogs

Packing & Shipping | 7 min read
July 27, 2023

What is lightweight ecommerce and how does it work for my business?

With the rapid growth of small businesses over the past couple of years, lightweight ecommerce has been disrupting the online retail landscape. The demand for simpler, ...
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Customer Experience | 6 min read
March 14, 2023

Small business tips based on 2023 eCommerce predictions

We’re sure you’re well and truly recovered from the holiday craze, AKA eCommerce peak season. Why not spend some time revisiting current practices and aligning with industry ...
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Sustainability | 9 min read
December 14, 2022

Top 5 business examples of circular economy in Australia

Real examples of the circular economy model are important in fully understanding it as a concept. Let’s deep-dive into what the circular economy model is all about, why it’s ...
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Small Business Marketing | 9 min read
November 28, 2022

Google analytics for beginners: Grow your small business online

Introducing Google Analytics for beginners! Specifically, Google Analytics 4 (GA4), the younger, cooler version of the old Universal Analytics (UA). And with GA4 replacing UA ...
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Starting an Online Store | 8 min read
September 5, 2022

How small businesses benefit from the May 2022 Google Core Update

If your small business has a website, you may have noticed that your organic online presence on search results has been fluctuating since May 2022. What you should know is ...
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