Photo ID cards—in the form of driver’s licenses, passports, and military IDs—are important assets to have. Without one, the simple acts of finding housing or a job are out of reach, perpetuating poverty and exacerbating the problem of homelessness.
Furthermore, without photo ID, many states in the US will not allow you to vote. This most essential right to decide who represents you and can change your circumstances are not available to the most vulnerable amongst us.
Enter No Rival’s latest project—which they are calling Volume 2—that aims to provide IDs to those that need them so they can fulfill their civic duties and make their voices heard.
I spoke with Jenni Moon about her new project, the results of Project COVID, and what she learned from launching that previous project.
Jenni Moon, founder | Seattle, Washington and Miami, Florida
You all are so amazing to give us the chance to be the first two-timer!! Thank you!
It has actually been wrapped up!
But, we do have a new mask option for this next ‘project’ within the collection of apparel (we call it Volume 2). With the purchase of this mask, one mask will go to a poll worker directly.
Total mask donations: 237
Donations to essential workers: 97
Donations to vulnerable populations: 140
The bad: Keeping up with marketing with no budget is not easy! It's all organic! No paid marketing for us.
We're OG. We had some exploring around our brand voice that wasn't set yet. (keep in mind we are bootstrapping this whole thing!) But, we found it—unapologetic, witty, and earnest.
It'll remain that way, because it is my voice—personally. A chance to get my meme game on point!
The good: The good was the community we did build in our scrappy way.
We were able to send masks to:
Our supporters! So floored by their ability to get the word out. LinkedIn turned out to be a cool network for us. We did start a page!
Keep doing: Fighting for projects that actually make a tangible impact. Educating our community, while learning ourselves. It's about that urgency.
Change up: Open roll call for influencers for Volume 2. We have a shortlist, but we need the manpower. We want this to be the people's project.
With Volume 2, this is our first apparel launch, but also a first-time collaboration with a nonprofit—Spread The Vote.
Our concept is vet 'Generational Issues'. And, we saw a BIG ONE—voter suppression.
But, we wanted to find an org really digging their heels into the problem. With the masks, we saw a need and realized mobilizing and finding our own way was the right call.
Every project moves with urgency and inspiration.
Continued Black Lives Matter protests earlier this summer really made me pause, reflect. But I didn't want it to end there. The more I thought about it, I am a person of action/solution.
The most pressing immediate action we can take to help towards systemic racism—and that’s voting. But I did my research, there are 21 million eligible voters who do not have the means to get proper identification.
And we have a lot of voter ID required states. This is a massive problem.
Spread the Vote to me is underrated when it comes to the forward-thinking approach of driving IMMEDIATE impact.
Yes, I certainly followed the glaring issues 2020 (as if the pandemic wasn't enough) brought to our attention so starkly.
It felt so wrong NOT to do more about just acknowledging systemic racism is an issue. But I really want to do more than post a black square on IG.
I may venture into uncharted territory here. I'll go on record with the issue at hand that I learned via Spread The Vote.
Voting is in and of itself a socioeconomically privileged activity.
This may disturb people, but according to Spread the Vote "more than half of nonvoters in 2016 had a family income of less than $30K. This means more challenges when heading to the polls, like taking time off of work and paying for childcare."
If you just take one step further, 21 million people who need ID don't have IDs because they can’t afford it (or similarly, they have no means to get to the DMV). I mean if an ID is required to vote (to have your voice heard, to be represented correctly), we can't even get the prerequisite right.
That's disturbing.
And quite frankly, totally exposed the nature of voter suppression people always talk about. Beyond the vote, this ID crisis is actually a human rights issue.
No one should be so disadvantaged in our society, they can't get their IDs properly renewed. IDs are a bloodline—for social services, housing for the homeless, jobs for folks just out of jail.
Each ID (paperwork and operational costs for SPV) is roughly $40.
With our profit margins (sans production, fulfillment some minor overhead for us to operate), we would be thrilled to help get 40-50 IDs accomplished even.
We understand the timeline of this may extend even beyond the election, but again, this is a long term systemic fight to better people's lives. And we want to help raise awareness, but really build immediate resources for SPV.
Same crew, for now!
We have added some low-key 'consultants' around design/messaging, etc. They'll be featured as influencers soon enough. :)
Call them 'friends' of No Rival Industries—Sarah Chung and Jenn Ko from Hevel Studios.
All production will happen from Wynwood in Miami, FL—via Actibo.
Yes, it's the family business! But this is actually their original expertise! They are in the business of making custom shirts, etc for local businesses in South Florida and the Caribbean for 30+ years.
I'm just so happy to be connected to my family through this pandemic even though I live and operate from Seattle.
We certainly hope this round will extend a bit further!
We have a shortlist of influencers in the voter advocacy space and BLM we hope to engage with our message and support us on social media.
But, we are definitely going guns-blazing after that guerilla-marketing style approach! We'd love some more help with this actually!
Socials: Facebook | Instagram | LinkedIn
Photos courtesy: No Rival Industries