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Boring, boring, boring. The sound of a million cursors exiting a page.
CLICK.
A Thank You page is what your customer or lead sees once they’ve subscribed or purchased. Too many businesses are guilty of just popping something quick up and leaving it at that.
While it may seem like an afterthought type of page, it’s actually quite important. From copy to content to design, an effective Thank You page can do a lot.
The thing is, these pages are huge opportunities for your business. They can be wielded in several different ways to achieve your bigger business goals.
If somebody (with an abundance of great taste) has found themselves on your Thank You page, it means they found you interesting enough to take action. They decided to purchase your amazing baubles or give you their personal info.
Thank them right and the reward is yours.
By simply saying ‘thanks’ and sending them on their way, you’re blunting that momentum you’ve created.
To fully take advantage of their good spirit, here are some ways you can use that post-action moment:
Ask them to complete a short customer survey while they’re there.
You respect their time, so keep it quick and simple. It never hurts to tell them how long it’ll take (e.g “Take 60 seconds to answer some questions to help us improve?”).
Grabbing these little bits of customer info is an enormous data win for your marketing efforts.
You can also use this time to get customer feedback, which—if capitalized on—ultimately makes your service or product better.
They’ve just taken the consequential first step of signing up for your newsletter/subscription/rewards program/etc.
They’ve entered your funnel. And, you want to keep in them moving through.
So, use your Thank You page to direct them to some of your best content or products instead of just a dead-end. This draws them back into your website, effectively moving them further along the sales funnel.
You can even give them a special offer as a thank you for signing up! Glowing testimonials and other social proof are a great addition to help drive up your conversion rate.
It’s great that you have that social-sharing widget on every page, but it’s usually a case of ‘ask and you shall receive’.
It’s better to tell them what they should do. Use the Thank You page to encourage users to follow you on socials, share your website with their friends, or check out your super hip podcast.
Make your great customers into brand ambassadors, driving their network to buy from you.
No matter which goal you hope to achieve, there are some absolutely essential elements for any Thank You page.
Whether the user signed up, made a purchase, or booked a meeting, having a quick message confirming that their action was successful makes for a better experience.
Follow this up by outlining what they can expect next, like approximate days for shipping or an email they should look out for.
Keep it simple if you like, or get creative with your messaging.
If you don’t have a CTA (call to action) on your Thank You page, your visitor will most likely just leave.
You’ve worked so hard to get them to your site though. Do you really want to let them go so easily?
The ‘best’ CTA for you depends on your objectives and where in your sales funnel the user is.
Some examples:
The possibilities are endless, particularly as you can have multiple CTA goals (unlike a landing page).
Just make sure you have an idea of which one you’d MOST prefer the user to select, and make that one the biggest and most obvious thing to click.
Not quite the same thing as a CTA.
Whatever your users need to do next, point them clearly to it (for example, access an asset they just signed up for).
If their download should’ve started automatically, tell them that. If it’ll land in their inbox, say that. If they’ll be contacted by someone on your team within 2 working days, tell them!
Be clear with your customers and they’ll stay happy. Customer service win.
This Thank You page on James Clear’s site is a perfect example of all these elements.
He confirms that we’ve successfully signed up (and restates the benefit of what we’ve signed up for), prompts us to tell a friend and join his Facebook community, and also shows us how to download their free, bonus PDFs.
Simple, clear, and effective.
You want your Thank You page to have an impact on your business. Every page on your site has its own reason for being there. The biggest reason is to help grow your business.
Here we've got some best practices for a couple different scenarios.
If they’ve already signed up, it means they like you, your brand, and the educational resources you have to offer.
Here are some tips to draw them further down your funnel:
If they’ve already handed you their money, your thank you page should be more focused on retaining customers, increasing order value, and creating brand advocates.
Here are some things you can try:
Now you know, you don’t have any excuse to keep that boring old Thank You page. Go forth, experiment with it, and see how an optimized Thank You page can benefit your business!